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sales & marketing

The Data Science Fundamentals Every Marketer Needs to Know

Data science is undeniably hot right now across industries, including marketing. But it’s hardly a fad. Rather, today’s growing incorporation of data science and scientists into the marketing organization is just the beginning of the next evolution of business. The benefits that data science can deliver to marketers are tremendous, but to realize the full impact, we need to begin bridging certain gaps in understanding. When we think about applying data science to marketing technology, we’re really talking about an…

Why Context is The New King in Marketing

We are living in a world where consumers are switching off ads in droves and more than a quarter are turning on ad blockers. As a result, one of the original forms of targeted marketing technology is experiencing a rebirth. Contextual marketing, which fine-tunes marketing content and campaigns to a customer’s situational context, is on the rise. With traditional forms of marketing falling by the wayside due to poor performance and bad user experiences, and with increasing regulation on data privacy like GDPR, brands are…

Underwear and Socks are the Big Winners of Super Bowl LIII

Shoppers Flock to Mobile to Buy Necessities During and After the Big Game On February 3, Super Bowl LIII attracted nearly 100 million viewers, many of them devout football fans… and shoppers. Between plays, during the half-time show and even during ads, viewers were shopping. And this year, retailers were ready for them. Marketers who prepared both an online and in-app presence scored big before, during and after the game. Shopping in all product categories started slowly just before the game and steadily picked up…

How to Launch an E-Commerce Business

If your business is not online in 2019, it does not exist at all. The rapid development of digital technology establishes the rules of the game for companies, and only those who manage to catch up with them, make it to the top. In 2018, sales of physical goods online brought $504.6 billion in the US only, and the profit is expected to reach $735 billion by the end of 2023. Test the Waters Before You Jump In If you plan to launch your e-commerce business in 2019, you should sound out the situation at first. Study your…

Agency Agility: Marketing Approaches for 2019

Professional Service Organizations (PSOs) revolve around people. They’re always on the lookout for new tools to help employees perform at their best, more efficient processes to simplify work, and ways to enhance profitability so a business is viable and all can prosper. Service-based companies live amid flux and flow, and quick adaptation is table stakes. Marketing agencies have always required particular agility, and with digital ushering in dramatic changes, new technologies and strategies seem to arise daily, and…

Is Black Friday Overtaking Boxing Day as the Biggest Retail Event for the UK’s Major Shopping Apps?

Black Friday trumped Boxing Day in 2018 in terms of app user activity for the Amazon Shopping app, the UK’s top shopping app. Of the major shopping apps studied, Argos users were the most active and visited the app the greatest number of times each day. John Lewis’ app user base grew steadily throughout the last two months of 2018, showing greater average growth than any other app — in line with the firm’s strong financial results from the festive period. While the retail news in 2018 has been dominated by…

Cinven Invests in RTB House

Investment in Global Provider of High-Growth Digital Advertising Technology International private equity firm, Cinven, announces that it has signed an agreement to invest in RTB House, a leading global provider of state-of-the-art retargeting technology for leading brands, for an undisclosed consideration. Headquartered in Warsaw, Poland, RTB House is leveraging deep learning algorithms in order to enable its retail clients to deliver highly relevant digital advertising campaigns to potential customers who have…

10 Best SEO Names-Top SEO Agencies Selected by Online Marketing Industry

 10 Best SEO Has Announced Its Selection of Top SEO Companies After the greater part of a decade and thousands of pages of content, the online industry magazine 10 Best SEO has again begun adding to its portfolio of content. Well-known for its SEO tips, daily blog, and ever-expanding directory, this website has catered to users both within and interested to learn about the SEO and online marketing sectors. For over six years, 10 Best SEO has been providing varied media, news and updates for the marketing sector via its…

Rakuten Marketing Survey: Global Organizations Anticipate 26 Percent Marketing Budget Loss in 2018

Rakuten Marketing Survey's Report, Identifies Marketers' Fear of Budget Waste as E-commerce Continues to Expand Globally Rakuten Marketing, the leading technology company that enables brands to increase sales through data-driven performance marketing, announced results from its newest global report. The Rakuten Marketing "What Marketers Want in 2018: Five Strategic Opportunities for 2018" survey polled over 1,000 marketers across the US United Kingdom, France, Germany, and Asia-Pacific (APAC) and found a common fear of…

3 Ways to Foster Collaboration Between Your Organization’s Marketing and Sales Functions

It’s not a secret that divides can exist between departments within an organization. Oftentimes, the most common divide exists between the sales and marketing departments. While the two frequently work towards common goals, each tend to operate within their own silo. It’s a gap that must be bridged in order for an organization to move the needle year over year. Whether it be greater conversion rates or boosting revenue, in order for both departments to achieve their goals collaboration and alignment must be fostered.…