Sales Teams

Jifflenow, innovator of the world’s #1 meeting automation platform (MAP), has raised $11.9 million in a new funding round led by software growth equity firm Trousdale Capital with participation by Jifflenow’s existing major investors. Jifflenow will use the funding to accelerate product development and to expand marketing and sales efforts to broaden the company’s footprint in enterprise accounts. As part of the transaction, Nima Shahian, founder and managing partner of Trousdale Capital, has joined Jifflenow’s board of…

As the number of marketing technologies proliferates at a dizzying pace, the PR Council has partnered with CabinetM, a software company that marketing and sales teams use to build, manage and optimize their technology suites, to conduct the public relations industry’s first-ever Technology Stack Study. Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities The goal of the Stack Study is to provide PR Council member agencies with access to information on what other firms…

Journey Stages is first in a suite of breakthrough functionality to help ABM teams track accounts in their buying journey RollWorks, a division of NextRoll, today announced Journey Stages, a new capability in the RollWorks Account-Based Platform that gives B2B marketing and sales teams deeper insight into the impact of go-to-market activities on account progression. Journey Stages helps teams of all sizes discover where their accounts are in their buying journey, activate stage-specific multi-channel campaigns accordingly,…

Collectively identifying the high-value projects for the organization and strategically working on them as a team rests at the core of Agile Marketing.  Agile marketing teams use SPRINTS (short, finite periods of intensive work) to accomplish their projects in a cooperative way. After each Sprint, they measure the impact of the project, understand the areas of improvement and rigorously work to make things better in the future.  Marketing Technology News: MarTech Interview with Paul Biggs, Director of Product Marketing…

Sift, the leader in Digital Trust & Safety, announced a $50 million funding round that values the company at more than $1 billion. The financing was led by global venture capital and private equity firm Insight Partners, with participation from Union Square Ventures and Stripes. The new funding will be used to continue expanding the company’s product portfolio and to scale its product, engineering, and sales teams globally. The company also announced today it has appointed Eu-Gene Sung to the role of Chief Financial…

There is a big opportunity for everyone in the COVID-19 related buyer enablement. Gartner recently found that among B2B buyers, 77% of them rated their purchase experience as extremely complex or difficult. 95% of buying groups report having to go back and revisit decisions at least once as new information emerges. In theory, the shift to an all-digital buying process -- which has been precipitated by the Covid-19 pandemic -- should make it easier for marketers to measure the digital body language and intent of…

Hiring a salesperson can be a huge responsibility, especially when you’re running a startup. The right call can shoot the sales and revenue up and a wrong call can bring the business down. And this is the reason founders of most of the startups decide to go out in the trenches themselves before hiring a dedicated salesperson. And that’s a great way to start since you can: Understand your target buyers and their needs. Develop a strategic sales process. Predict when and how the sales close. And with the…

Leadfeeder, a Finnish-based leader in B2B lead generation software that gathers buyer intent data, announced the launch of Web Visitors, a native feature within Pipedrive, the leading CRM for sales teams. The new feature analyzes website traffic to pinpoint the best potential customers to target during the early stages of lead generation. For the last 60 days, Web Visitors was tested by 12,000 existing Pipedrive users and is now available to all Pipedrive users at an additional fee. According to Sergei Anikin, Pipedrive's…

Modus, announces an integration with Box, a leader in cloud content management, to power content distribution for sales teams through a custom-skinned app controlled by the secure governance of Box. Through this integration, content is available instantly to sales reps even without a Wi-Fi or data connection, and use is trackable through analytics. "Our salespeople now have fast, easy access to content, no matter where they are. Modus helps us organize and distribute approved content to our sales reps through an automatic…

Additions Boost Support for UCaaS Provider's Indirect Sales Partners Broadvoice, an award-winning provider of hosted voice, unified communications (UC) and SIP Trunking services for businesses, is boosting its commitment to the channel with the addition of three new regional channel managers, a channel marketing manager and the addition of a partner sales support manager role. Tianna Sheppard, a 20-year telecom sales professional, joins the Broadvoice as Channel Manager – Southeast. Andrew Hernandez, a six-year…

Maximize Sales Momentum with the Right One-Stop Sales Enablement Platform Think about that last great deal you closed — the momentum you felt as you cruised from pitch to close with zero friction, zero hold-ups, and zero hurdles. It’s a total rush, and it’s totally good for business. This positive momentum has been tied to everything from increased confidence to seeming more competent to overall professional success. Very simply, high-performing Salespeople experience positive momentum more frequently — and are more…