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Salesforce Customer 360

What Slack’s Entry into Salesforce Family Means for Enterprise App Community

In 2019, it was Tableau and Mulesoft that got acquired by Salesforce. This year, it's Slack's turn.  At $27.7 Billion, the Salesforce- Slack deal is Martech's most prized integration ever; beating last year's mega acquisition deal of Tableau ($15.7 billion). Salesforce is getting good at mergers and acquisitions, targeting the app economy that could further bolster Salesforce Connected Economy benchmarks for 2021. For some, Slack's sell-off to Salesforce is the end of an era in productivity-focused business apps. After…

Hyperlink InfoSystem Becomes Official Salesforce Partner

Salesforce is a Customer Relationship Management (CRM) platform that brings clients & companies together. It's a single integrated CRM solution that offers all your departments, including sales, marketing, service, and commerce - one shared view of every client. It delivers a personalized experience to your clients using the integrated CRM solutions referred to as Salesforce Customer 360 Platform. Marketing Technology News: Comscore and MediaMath Announce Partnership Salesforce can be helpful to your business in…

Salesforce Signs Definitive Agreement to Acquire Slack

Salesforce, the global leader in CRM, and Slack Technologies, Inc., the most innovative enterprise communications platform, have entered into a definitive agreement under which Salesforce will acquire Slack. Under the terms of the agreement, Slack shareholders will receive $26.79 in cash and 0.0776 shares of Salesforce common stock for each Slack share, representing an enterprise value of approximately $27.7 billion based on the closing price of Salesforce’s common stock on November 30, 2020 Combining Slack with…

AT&T Selects Salesforce to Accelerate its Customer Experience Vision

AT&T and Salesforce announced a multi-year strategic agreement to deliver entirely new connected experiences for AT&T’s millions of customers. AT&T will deploy Salesforce Customer 360 to create a single view of every customer across every touchpoint—whether it happens in person at a storefront, over the phone, in a business setting or on any AT&T digital property. The announcement is part of AT&T’s broader transformation to accelerate momentum in wireless, 5G, fiber-fed broadband and software-delivered…

Will Salesforce Customer 360 Arrival Push CRMs and DMPs Out of Equation in 2020?

As we sink deeper and deeper into the 'Experience' economy, it's getting even more noisier in the MarTech ecosystem with the coming of age for Customer Data Platforms (CDPs). Last month, SAP threw their hat into the CDP ring and now, this week, it's Salesforce's turn to disrupt the MarTech flywheel for CRMs and DMPs. Salesforce has announced its new-age product, Salesforce Customer 360, to enhance Data Management across all omnichannel Cloud offerings. Salesforce Customer Data platform was announced in Dreamforce 2018,…