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Salesforce Data

Dreamforce Update: Optimizely for Salesforce Data and Attribution Application Arrives

For a very long time, CMOs had to rely on disparate Marketing Attribution and Optimization techniques to understand how various online activities impact your offline conversion metrics. But, things are changing very quickly with maturity of the CRMs and Customer Data Platforms (CDPs). CMOs can expect better MarTech tools to manage their Salesforce data by the time Dreamforce 2019 concludes tomorrow. One of the many CMO-friendly updates is Optimizely's latest Product launch on the AppExchange. It's called the Optimizely for…

Validity Launches Validity Trust Assessments, a Revolutionary New Approach to Managing Customer Data Quality

Unique Solution Provides Data Trust Score, Details on Business Impact, and Actionable Playbook for Data Quality Improvement Validity, the most trusted name in customer data quality, unveiled Validity Trust Assessments, a first-of-its-kind solution for evaluating and managing customer data. Validity Trust Assessments is an on-demand software solution that produces real-time reports that show an organization’s Data Trust Score, high-level metrics, comparative industry benchmarks and a detailed remediation plan for…

Conga Continues to Lead the Race in Intelligent Document Automation

Conga Has Also Raised $47 Million in Fresh Funding Led by Insight Venture Partners and Salesforce Ventures to Fuel Global Growth In a major funding round, Conga, the global leader in Intelligent Document Automation, announced that it has received $47 million in new funding led by Insight Venture Partners and Salesforce Ventures. Conga announced a strong start to 2018 growth, fueled by the acquisitions of Octiv, Orchestrate, LLC, and Counselytics. Conga is a Salesforce Premier Partner and has more than 700,000 users in…