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Salesforce

R Systems Achieves Salesforce’s Gold Partner Status

R Systems, a global leader in technology and data & AI/analytics services, achieves Gold Partner status with Salesforce for consulting & implementing Salesforce technologies R Systems has a longstanding relationship with Salesforce, as an early partner and a client, having implemented the CRM internally in 2007, the company saw the power & flexibility that Salesforce's cloud-based CRM brings, in enhancing customer experience and workforce productivity. Marketing Technology News: New Retail Systems Research…

SailPoint Extends Leadership Team to Support Global Growth and Pace of Innovation

SailPoint Technologies Holdings, Inc., the leader in identity management, announced three leadership appointments to support the company’s global growth and increased pace of innovation. These new appointments include: Grady Summers as Executive Vice President of Solutions and Technology; Asanka Jayasuriya as Senior Vice President of Engineering and Chief Technology Officer (CTO) and Steve Bradford as Senior Vice President, EMEA. SailPoint today announced three leadership appointments to support the company’s global…

MarTech Interview with Som Puangladda, VP of Global Marketing at GumGum

"A creative digital invite is key to great event experiences because we know that our target audience gets a lot of event invites and we need to stand out." Hi Som, tell us about your role/team you handle at GumGum. What inspired you to join the company? I run the Global Marketing team here at GumGum, which means I lead growth marketers, marketing operations, and the content and creative teams. Our core focus has been driving growth through Integrated Marketing campaigns, Events, PR, Content Marketing and Lead…

Is Your Customer Experience (CX) Roadmap Still on Track?

How would you react if you found out that 73.6% of organizations operate without enterprise-wide CX analytics systems! If experience isn’t central to your business, you’re likely to lose in the long race. It’s mostly a marathon, run at a pace of a Sprint runner. NTT recently asked marketers, "Is CX a differentiator or detractor in your organization?" Most marketers have heard about customer experience, but only a very few have mastered it. In the current COVID-19 scenario, client-facing teams are finding it hard to…

Lufax, BCG Report: Collaborative Smart Transformation to Help Break the Zero-Sum Game in Wealth Management

The rapid advancement of smart technologies, such as artificial intelligence (AI), big data analytics, cloud computing, and blockchain, compounded with the changing demographics in the existing and potential customer base of wealth management services, makes a compelling case for both wealth managers and regulators to embrace the increasingly available and progressively sophisticated financial technology (FinTech) solutions, according to a new report commissioned by Lufax and authored by Boston Consulting Group (BCG). The…

AI Voice Responders Support Call Centers During COVID-19

Call centers are the backbone of any business. In these torrid times, every call center is under intense pressure due to the COVID-19 pandemic. AI Voice Responders have come to the rescue. One such AI Voice Responder supporting call centers during stressed situations belongs to Replicant.ai, the leading-edge provider of Artificial Intelligence-enabled Voice technologies. AI and Automation can help Call Centers Meet Customer Demands The AI Voice Responder provides a quick and cost-effective way for businesses to better…

Digital Marketing Institute Shifts to Talkdesk Cloud Contact Center Solutions for Global Customer Service and Sales Teams

Seamless integration with Salesforce, and flexibility to expand globally based on dynamic customer needs, elevates Talkdesk over other cloud competitors DMI chose Talkdesk for cloud scalability to support global expansion, strong reputation for reliability and comprehensive integration with Salesforce Talkdesk offers DMI an agile and easy-to-customize platform through a user-friendly “clicks, not code” approach Streamlined configuration and simple, self-service set up offers DMI complete control over contact…

vidREACH Announces vidREACH Individual to Serve Small Businesses with Personalized Video Communication

Leading video email platform introduces individual offering to enhance video email communication methods vidREACH, the leading video email platform, announces vidREACH Individual, a video email solution serving small businesses and individuals focused on personalized video email communication methods. vidREACH Individual provides quick and easy video email opportunities for enhanced human-to-human connections straight from a phone or email. Marketing Technology News: Ceros Launches MarkUp, A Visual Commenting And…

TechBytes with Adam Leslie, European Sales & Marketing Solutions Leader at Dun & Bradstreet

Journey into Tech  Hi Adam, tell us about your role and the team/technology you handle at Dun & Bradstreet. My role is to identify ways for our clients to use Dun & Bradstreet’s global commercial data and analytics to support decisions and enhance their Sales and Marketing activities. This means helping companies realize the maximum value of their own data to gain commercial advantage rather than ‘just holding it’. In order to achieve that, the right software and solutions are needed to identify and activate…

Flowhaven Continues Rapid Growth with New Customers, Hires & Office in the World’s Entertainment Capital

Within first 100 days of announcing seed funding, licensing relationship management solution celebrates major new clients, new LA office and key hires Flowhaven, the only brand licensing solution built on the world's #1 CRM platform, Salesforce, is marking three months of accelerated growth with the opening of a new office in Santa Monica, Calif.; appointments to key positions; a new client roster and; an expanded customer support footprint. The new office, located in the U.S. entertainment capital, includes the new US…

Kimble PSA Now Available in Five Languages, Including German

Leading PSA Invests in International User-Interface Kimble Applications, the global leader in Professional Services Automation, is increasing its investment in the DACH market by making its software solution available in German and other world languages. The change means that end users such as consultants and other service professionals will be able to enter time and expenses data in German, with no need to use English. Other roles such as resource and project managers will also have the option to select their chosen…

Crocs’ Jibbitz (TM) Charm Personalizer Powers Sales with Digital Commerce Experience Delivered by LiveArea

With the launch of Crocs’ award-winning Jibbitz Charm Personalizer, the iconic shoe brand is going to market with an innovative new digital experience designed in a creative partnership with LiveArea, a leading global customer experience and commerce services provider and business unit of PFSweb, Inc.. An interactive tool integrated into Crocs’ Salesforce Commerce Cloud platform, the digital customizer is attributed to an 18% increase in average order value and a double-digit rise in UPT (units per transaction) for those…

MarTech Interview with Liam McCance, Chief Strategy Officer at Singlife

"With ride-sharing and gaming companies entering the financial industry, we will see an adoption of technology coming from various other industries, making for an exciting space to watch. Journey into Tech Hi Liam, tell us about your role and journey into Technology. What inspired you to take up the role at Singlife? My journey into technology was through Marketing. I began my career in an Advertising agency before joining a new AdTech start-up, which was my first professional exposure to technology. Through this…

Insider Appoints former Salesforce VP of Sales Tony Katsabaris as Country Manager of Australia and New Zealand

Powering top Australian brands including Qantas, Hype DC, Forever New, Mecca, Cue and Chemist Warehouse, AI-powered Growth Management Platform, Insider is accelerating its growth in Asia Pacific Former Salesforce, Adobe and Microsoft executive Tony Katsabaris has joined Insider, AI-powered Growth Management company, as County Manager of Australia and New Zealand. "The ANZ market is a highly strategic region with a large customer appetite for Insider solutions. Over the next few years, our goal is to become the digital…

Westbrook Builds Highly Customer Centric Service Platform For Bank ABC’s New Digital, Mobile-only Bank ‘ila’ On Salesforce…

Westbrook develops highly customer centric CRM and service platform on Salesforce Service Cloud for Bank ABC's digital, mobile-only bank – 'ila' to roll out from Bahrain across multi territories in MENA Westbrook was engaged by Bank ABC to build out a highly customer centric platform on Salesforce Service Cloud to both act as the system of record and the customer lifecycle journey planner for ila, an innovative lifestyle banking offering launched in Bahrain with plans to expand across the MENA region. Westbrook integrated…

Zuant Stops Event Lead Evaporation with Seamless Follow-Up to Drive ROI

Zuant understands the pain of leads that die from neglect after an event.  To prevent this, the award-winning mobile lead capture cloud solution, announces Zuant Lead Follow-up.  Generated from the Zuant app, event leads flow automatically into it’s Marketpoint system for follow-up. This seamless lead flow process ensures leads are followed up quickly and nurtured through to close. “In our latest research survey, topping the list of operational improvement goals for sales in 2020 was optimizing lead generation,“ says Jim…

Infogroup Announces Data Axle for Salesforce on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

Infogroup's customers can now benefit from a native integration for B2B data Infogroup announced it has launched Data Axle for Salesforce on Salesforce AppExchange, empowering customers to use Infogroup's industry-leading business data. Infogroup was named a leader in a recent Forrester Wave, The Forrester Wave: B2B Marketing Data Providers, Q3 2018, which evaluated 12 of the most significant providers of B2B data. With the new app, companies can eliminate manual data exports and imports and empower their sales team to…

Regent Education Announces Regent Award for Salesforce on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

Regent's customers now can benefit from financial aid insights for student recruiting and advising Regent Education announced that it has launched Regent Award for Salesforce on Salesforce AppExchange, empowering its customers to use financial aid insights for student recruiting and advising. Through Regent Award, higher education institutions automate financial aid packaging, repackaging, and student disbursements with simplified workflows.  As a result, financial aid staff increase…

MarTech Interview with Adam Carte, CEO at Luminoso

"Business leaders should invest time understanding where AI works and where AI struggles." Hi Adam.You come from a very interesting background where you have managed vastly different portfolios. Could you tell us about this enriching journey and how you landed at Luminoso? I think of my career as a sequence of small steps in which I applied what I learned in the past to something new – that, combined with a difficulty saying "no" when asked to do something. When I graduated from college in 1991, we were in a recession;…

Build-A-Bear Plans to Accelerate its Digital Transformation with Salesforce

Build-A-Bear expects to leverage real-time data and analytics from Salesforce Customer 360 to deliver personalized, cross-channel guest experiences and drive its growth Salesforce, the global leader in CRM, announced an expanded relationship with Build-A-Bear Workshop, Inc. Build-A-Bear has selected Salesforce as its strategic partner in digital transformation as it plans to diversify its retail portfolio, evolve its business model, and build stronger relationships with consumers. Against a backdrop of unprecedented…