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Salesforce

Interview with Heidi Bullock, CMO, Engagio

"The hard part for most marketers is educating other folks in the organization on how to evaluate account-based initiatives." Tell us about your role and how you got here. What inspired you to be part of Engagio? I am the CMO of Engagio. I was inspired to join the company because I believe in the vision. As a marketer, I have done ABM for years but struggled to scale the programs and measure them without me spending hours in excel or bribing someone in IT to help me pull data. I also worked with Jon Miller at Marketo…

iWave Announces Salesforce Integration Available on the Salesforce AppExchange

iWave Integration Enriches Salesforce Database with Powerful Fundraising Intelligence iWave, one of the top-rated fundraising intelligence platforms on the market, announced the release of a new, more feature-rich version of iWave for the Salesforce platform. Development and fundraising professionals depend on comprehensive donor information to make informed gift asks. iWave for Salesforce brings this information directly into a nonprofit's Salesforce database. Enriching nonprofits' internal data in Salesforce with…

Vlocity Announces Industry Cloud Continuous Delivery Solutions For Salesforce, Powered By Copado

Copado Forms Strategic Alliance with Vlocity to Reduce Software Release Time and Deployment Costs for Industry Cloud Apps Vlocity, Inc., a leading industry cloud software company, and Copado Solutions, a leader in cloud-based enterprise-class change and release management solutions for Salesforce, announced the formation of a strategic alliance and the launch of Vlocity Industry Cloud Continuous Delivery solutions, now available on the Salesforce AppExchange. By bringing together the technical capabilities and shared…

Orange Belgium And Orange Polska Partner With Salesforce And Vlocity To Strengthen Their Digital Transformation

Orange Belgium and Orange Polska Partner with Salesforce and Vlocity to Strengthen Their Digital Transformation Orange Belgium and Orange Polska announced that they signed an agreement with Salesforce, the global leader in CRM, and Vlocity, a leading industry cloud company. Salesforce and Vlocity will help Orange achieve business agility faster and reduce time to market by leveraging cloud-based solutions across Orange's digital and assisted channels. Given today's digital landscape, it has become imperative for Orange…

Automatically Gather Feedback or Follow-Up with Customers in Your CRM, Using the SurveyMethods API & Zapier Integration

The SurveyMethods-Zapier Integration Is A "Code-Free" Solution to Automate Tasks That Are Repetitive or Time-Consuming, Eliminate Paperwork and Data Entry, Minimize Turnaround Time, and Reduce Labor Costs Businesses use different systems and processes for collecting data and feedback, analysis, reporting, communication, and managing stakeholder expectations and experiences. These systems may use diverse technologies and operate at different organizational levels but usually have one fundamental purpose – keep customers…

Altify Announces Altify Relationship Map Live App for the Quip Platform

Altify and Salesforce Customers Can Now Visualize Their Key Account Contacts to Build Relationships with the Right People and Win the Deals Altify, the digital sales transformation software company, unveiled the Altify Relationship Map Live App for the Quip Platform, available on the Salesforce AppExchange, the world’s leading enterprise cloud marketplace. Altify brings people, power, influence, and reporting relationships to life in the Live App, making it easy to compile account summaries and executive briefings and…

Interview with Seth Besmertnik, CEO and Founder, Conductor

"Technologies need to help marketers understand the entire picture - from a customer’s perspective."Tell us about your role and how you got here? What galvanized you to start an organic marketing company? It started out over ten years ago as a side project. I was working on launching an online therapy business, and a friend and I helped companies with SEO for a few extra thousand bucks a month. Then one morning I got a call from Vonage, the phone company, saying they wanted to spend $50k a month with us. I was still…

Salesforce to Host Second-Annual Salesforce Equality Awards in San Francisco

Stevie Wonder, Evan Rachel Wood, Emily Chang, among Others to Be Honored as Equality Trailblazers Transforming Silicon Valley, Hollywood and Beyond Salesforce, the global leader in CRM, announced the recipients of its second-annual Equality Awards at TrailheaDX, the company's annual developer conference in San Francisco. The Salesforce Equality Awards recognize individuals across industries for leveraging their platforms to create an equal world for all. The 2018 Salesforce Equality Award honorees are: Emily Chang:…

Interview with Adam Blitzer, EVP And GM Sales Cloud, Salesforce

"To truly benefit from attending the ABM Innovation Summit, executives should plan to attend as many sessions as possible and take advantage of the networking opportunities."Tell us about your role and how you got here? Both during college and after I graduated, I spent time in Japan where I co-founded my first company, an early Japanese social network. I later moved on to work for a Japanese ad agency where I had great opportunities as one of the only fluent English speakers at the firm. By 2005, I moved to Atlanta where…

Azuqua Unveils New Connectors for Adobe Experience Cloud at Adobe Summit 2018

Azuqua Unveils First of Many App Connectors That Enable Teams to Automate and Streamline Exceptional Digital Experiences Between Adobe Solutions and SaaS Applications Azuqua, a leader in cloud-based business automation, has announced the availability of new Azuqua connectors for Adobe Experience Cloud. The latest announcement from Adobe Summit would empower business users to create powerful integrations and workflow automation between Adobe and their other business-critical SaaS tools. Read More: Salesforce Einstein…

BloomReach Extends Board to Support Global Go-To-Market Scaling

Hilarie Koplow-McAdams Joins BloomReach Board to Help Company Build on 100%+ Bookings Growth in Its Digital Experience Platform Business BloomReach, a global leader in personalized digital experiences, announced that Hilarie Koplow-McAdams has joined its board of directors. Hilarie is an enterprise software veteran who brings over three decades of operating experience at growth-stage technology companies like Salesforce, Intuit, Oracle and New Relic. BloomReach achieved significant growth in 2017, increasing…

Martech Veteran Will Spendlove Joins Conga as VP of Product Marketing

Former VP of Product Marketing For Salesforce CPQ Will Lead Conga  Conga, a global leader in Intelligent Document Automation, announced that cloud marketing veteran Will Spendlove has joined them as the company's vice president of product marketing. Spendlove joins Conga from Salesforce, where he most recently led the go-to-market efforts for Salesforce CPQ and Billing products. Read More: Transform Your Marketing Team Into A 3D Organization Will’s expertise in creating an engaging customer experience and…

Interview with Haresh Gangwani, CEO and Co-Founder, Bolstra

"When up to 90% of a customer’s value comes after the initial sale, retention isn’t something you want to just pay lip service to."Tell us about your role and how you got here. What inspired you to start a B2B SaaS Customer Success company?  When I was the Chief Revenue Officer at a SaaS company, we were excelling at acquiring new business, but we weren’t garnering the renewals we wanted. You might say, we had a leaky bucket. We could point our fingers at a slow (poor) implementation process, but I knew this wasn’t a…

Dropbox IPO: An Enlightened Friday For The US Tech Industry

At the High End of the Indicated Pricing, It Could Raise Nearly $650 Million, Making It the Largest Tech IPO Since Snap Hit the Market Last year, we had predicted that Dropbox would be a fascinating IPO story of the tech industry. And then, it came true. The cloud storage and work collaboration company went public on Friday. Within hours, incubator YC saw a whopping 40 percent jump in Dropbox's expected share price. It was a delight to see Dropbox flashing at NASDAQ with the ticker symbol “DBX”. Dropbox is the first-ever…

Salesforce CEO Marc Benioff Invests In Mobile Identity Start-up Averon

Averon Welcomes Salesforce's Marc Benioff to Its Family of Investors in Oversubscribed A1 Financing, Accelerating Growth for Averon's Identity Solutions Averon, developer of the world's first mobile identity verification standard that is both automatically frictionless and ultra-secure, announced recently that it has closed a $5 million Series A1 financing round led by Avalon Ventures and Salesforce founder and CEO Marc Benioff. The round follows Averon's heavily oversubscribed Series A (October 2017), also led by Avalon…

Salesforce Signs Definitive Agreement to Acquire MuleSoft

MuleSoft Will Power the New Salesforce Integration Cloud, Which Will Enable All Enterprises to Surface Any Data -- Regardless of Where It Resides Salesforce, the global leader in CRM, and MuleSoft, the provider of one of the world's leading platforms for building application networks, have entered into a definitive agreement under which Salesforce will acquire MuleSoft for an enterprise value of approximately $6.5 billion. "Every digital transformation starts and ends with the customer. Together, Salesforce and…

Interview with Alan Fletcher, Chief Product Officer, Demandbase

"The amounts of data we now have access to is massive, and the traditional methods of analyzing and rationalizing data in spreadsheets no longer work."Tell us about your role and how you got here? I am the Chief Product Officer at Demandbase where I lead the company’s overall product vision, innovation, and strategic execution. Prior to Demandbase, I was co-founder of Spiderbook, an Artificial Intelligence-driven enterprise sales engine, which Demandbase acquired in 2016. I’d also spent 25 years in executive level product…

TimeTrade Brings Intelligent Appointment Scheduling to Zoom Video Communications

TimeTrade's Latest Integration Optimizes Smart Scheduling for Virtual Meetings TimeTrade, the leader in omnichannel intelligent appointment scheduling, announced its new integration with leading video conferencing provider Zoom Video Communications to enable seamless inclusion of video conferencing details in each Zoom meeting invitation, simplifying and accelerating live digital interactions. TimeTrade's integration with Zoom is the most recent development in its ongoing Connect Effect Partnership Program, a new…

Brillio Acquires Comity Designs

Deal Extends Brillio's Front Office Technology Capabilities and Salesforce Expertise Brillio, a leader in digital transformation solutions, today announced the acquisition of Comity Designs, a cloud and mobile solutions provider and notable Salesforce consulting partner. Brillio's "Faster with Brillio" methodology, along with Comity solutions, will enhance the company's offer across verticals such as banking and finance, consumer goods, media, pharmaceuticals, retail and telecom. Brillio has executed several…

Serenova Launches Skylight for CRM: CCaaS Integration for Salesforce and Zendesk

Serenova's Skylight: A New Agent Experience Extends CxEngage's Omnichannel Functionality to CRM for Increased Agent Productivity and a Personalized Customer Experience Serenova, a leading contact center-as-a-service (CCaaS) and workforce optimization (WFO) provider, released Skylight for CRM with key integrations to Salesforce and Zendesk. The all-new agent experience, included in the latest release of CxEngage, embeds omnichannel interaction and routing capabilities directly into the customer relationship management…