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SALESmanago

TechBytes with Konrad Pawlus, CTO, SALESmanago

Konrad Pawlus Co-founder and CTO - SALESmanago Marketing automation tools in 2017 are more refined, accurate, and focused on building the highest customer value, directly maximizing return on investment per customer. Customer Value Marketing, a new-age marketing automation strategy that is aimed at outbound campaigns, drives its inspiration from B2C and ecommerce marketing. To understand Customer Value Marketing, and the core intricacies of the Customer LCV in B2B, we spoke to Konrad Pawlus, Co-founder and CTO,…