OpenAP Partners with dataxu to Power Digital Audience Creation in Next Phase of its Marketplace Rollout
dataxu’s OneView to Enable Cross-Device Audience Creation in OpenAP 2.0
OpenAP, the advanced advertising company backed by Viacom, Fox Corporation and NBCUniversal, announced it has selected dataxu as its partner to provide technology and services for advertisers to create audience segments for use in targeted digital campaigns.
The integration with dataxu’s OneView software will enable advertisers to work with OpenAP to create and distribute precision audience segments across OpenAP’s forthcoming digital marketplace.…