Scott Brinker

The latest Scott Brinker MarTech Lumascape shows the list of technologies surged to almost 10,000 logos, up 24% from 2020. We also witness the advent of new sectors, such as Commerce Media and Identity tech. This MarTech proliferation…
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Hear the VP of platform ecosystem at Hubspot and editor of Chiefmartech.com and others driving digital transformation discuss composable digital experience platforms (DXP), customer experience and advancements with the Umbraco content…
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Ankush Gupta, Founder of B2B Events Review Platform – Eventible shares his thoughts on the evolving B2B events industry while talking about the key triggers that inspired him to create a first of its kind solution for the global B2B events…
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Chatbots, virtual assistants and other Artificial Intelligence (AI)-powered marketing technologies are rapidly becoming commonplace. Yet, many CMOs are discovering the limitations of these technologies for one-to-one marketing. How should…
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Improving the Marketplace Experience Is Another Step in Hubspot's Efforts to Expand and Enhance Its All-On-One Platform HubSpot, a leading growth platform, announced the launch of a new app marketplace that features hundreds of…
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" As technology gets better, and friendlier within the overall ecosystem, marketers will be able to focus the majority of their time on human-driven decisions and allow machines to manage those decisions and analyses that can be driven by…
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Nearly 7,000 Solutions Bring Confusion, Complexity and Technical Challenges Back in 2011 Scott Brinker, editor of the Chief Marketing Technologist Blog, created a graphic representation of the marketing technology (MarTech) landscape with…
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Hubspot's Continued Investment in Platform Development Results in 108% Growth in Total Partners HubSpot, a leading growth platform, announced that the HubSpot Connect platform partner program has grown to now include more than 200…
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A few weeks back I was fortunate enough to attend MarTech West in San Jose, California. MarTech is a tech conference for marketers and marketing conference for technologists – it’s where all the best ideas and latest innovations in…
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According to Debbie Qaqish, Chief Strategy Officer of The Pedowitz Group (TPG), The "Campaign" Is the Currency of Conversation That Leads to Understanding and Engagement of the Customer April turned to be the most productive month for…
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In 2011, there were around 150 of them. In 2017, there were just over 5000 approximately. At the Martech Conference, Chief Martech Scott Brinker declared that there are around 6089 in 2018. To gauge the path in which marketing is heading in…
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The Martech Landscape Has Become Too Diverse And Specialized For Agencies To Stay Locked Into One-Vendor Partnerships. R2I’S Chris Chodnicki Discusses Why Having Multiple Partners Can Make Agencies More Effective And Credible. When the…
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Linkedin Has Announced That It Is Introducing 19 New Partners In Three New Categories To Help Marketers LinkedIn has announced that it is doubling down on solving 3 major pain points for their customers by expanding their LinkedIn…
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