Browsing Tag

Screen6

Why Smarter SSPs Would Be a Boon to Publishers and Advertisers

Supply-side platforms (SSPs) are perhaps the most undervalued and inherently powerful links in today’s digital supply chain, and yet their current offerings do not fully reflect this strength. It’s high time that SSPs evolve their business models to become more than mere plumbing in the elaborate media-buying ecosystem. Doing so promises to deliver enhanced value not only to the SSPs themselves but also to the publishers and advertisers that they serve. We’re already starting to see some of the largest platforms in the…

Screen6 Launches idSync – The Industry’s First Server-to-Server ID Syncing Solution for Optimal Match Rates

The New Data Syncing Technology Between Vendors and Siloed Datasets Today, Screen6, the leading provider of cross-device identity management, announced the launch of idSync, a new data syncing technology that precisely matches IDs between multiple datasets offline. idSync is not reliant on traditional cookie syncing to connect datasets but instead operates independently between platforms to support device matching and ID resolution for optimal match rates. idSync is powered by Screen6’s best-in-class technology, as proven…

Screen6 Releases New Cross-Device Identity Management White Paper, Launches Online Knowledge Hub

The New Resources Are Designed to Educate Marketers on Cross-Device Identity Resolution and Advance Audience Identification Across the Industry Screen6, the leading provider of cross-device identity management, released its new white paper, “Cross-Device 101: A Guide for Understanding Cross-Device Identity Management,” a comprehensive look at the state of cross-device and the current challenges and opportunities facing marketers in this realm. Additionally, Screen6 has launched the Screen6 Knowledge Hub, an online…

TechBytes with Keith Petri, Chief Strategy Officer, US at Screen6

Keith Petri Chief Strategy Officer, US at Screen6 Screen6 recently partnered with Infectious Media to offer targeted, cross-device digital campaigns on a global scale. This enables digital advertisers and marketers to build cross-device profiles of audience segments in any market they require and target ads across multiple devices.We spoke to Keith Petri, Chief Strategy Officer at Screen6, about the changing contours of ad tech.MTS: Keith, tell us about your role and how you got here. What inspired you to join a…

Cross-Device Verification Explained

Let’s try to agree on what is black and white… There is a lot of noise in the industry about the selection of cross device solutions. However, with all the conversation surrounding omni channel marketing, there is a significant gap in the understanding of the underlying technology. While many platforms in the space are running head to head tests to compare match rates, precision, etc. - there is very little differentiation between the usual vendors. All of them fall into a category which we refer to as "Master Device…