The New Resources Are Designed to Educate Marketers on Cross-Device Identity Resolution and Advance Audience Identification Across the Industry
Screen6, the leading provider of cross-device identity management, released its new white paper, “Cross-Device 101: A Guide for Understanding Cross-Device Identity Management,” a comprehensive look at the state of cross-device and the current challenges and opportunities facing marketers in this realm.
Additionally, Screen6 has launched the Screen6 Knowledge Hub, an online resource center where marketers can access white papers, videos, one-sheets and other materials designed to deepen the visitor’s expertise on the ever-changing cross-device landscape.
“Our team at Screen6 is constantly educating clients and other industry leaders on the vast complexities of the cross-device space,” said David de Jong, CEO at Screen6.
David added, “These aren’t simple topics to comprehend, and we recognized the need for an educational hub where marketers can turn for both basic information on cross-device management, as well as the latest news affecting their attribution strategies.”
The new white paper, “Cross-Device 101,” serves as a foundation of content for the new Knowledge Hub, as well as a useful entry point for marketers looking to immerse themselves in the fundamentals of cross-device management.
In addition to written materials, the Knowledge Hub is also home to a new Screen6 video series that provides simple answers and explanations to some of the cross-device industry’s most basic—yet often misunderstood—topics. Initial videos on the hub cover topics such as “What is a Cookie?” and “Data Freshness.” New installments of the series will be published to the Knowledge Hub on a regular basis.
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