Cordial Raises $15 Million to Help Marketers Adapt to the Increasingly Dynamic Customer Journey

Company Doubles Down on Growth as Market Makes Fundamental Shift to Power Everything from Email to SMS with Real-Time Data

Cordial, a next-generation email platform built on real-time data, announced that it has closed $15 Million in a Series B funding, led by PeakSpan. Existing investors Upfront Ventures and High Alpha also joined the round. Having doubled both client and revenue growth within the last year, Cordial will leverage the new funds to continue the expansion of its multichannel capabilities, including mobile, browser notifications, and web forms, in order to meet the ever-changing needs of marketers.

How Cordial Positions Itself in the Traditional Marketing Cloud Ecosystem 

Customer buying behavior is changing faster than most companies can keep up with. Time, place and device are now constantly shifting variables, generating a massive amount of widely dispersed data. Most legacy marketing clouds like Oracle, Adobe, IBM, and Salesforce, simply weren’t built to move as quickly as today’s consumers and weren’t designed to process the amount of real-time customer data required to create timely, personalized experiences.

Technology acquisitions and bolt-on fixes have resulted in overloaded IT teams, lengthy campaign creation cycles, and poor customer experiences. New category entrants have also struggled to activate customer data, relying on segmentation, rather than enabling true 1:1 real-time personalization.

Chris McGreal
Chris McGreal

As veterans of the email marketing space, Cordial founders Jeremy SwiftChris McGreal and Adam Gillespie foresaw early on how the industry would progress and existing solutions would become ineffective. Instead of making iterative improvements to the existing framework, they spent years coding and building an entirely new architecture with comprehensive data processing capabilities at its core. Developed from the ground up, Cordial empowers brands to create rich, personalized customer experiences based on real-time data across multiple messaging channels.

Jeremy Swift
Jeremy Swift

“The big four marketing clouds simply weren’t architected to anticipate the amount of customer data that marketers need to track, analyze and act on in real time,” said Jeremy Swift, co-founder and CEO at Cordial.

Jeremy added, “As the complexity and volume of customer data continue to grow, marketers’ need for an agile solution that enables personalized communication across channels will only increase. We’re thrilled to partner with PeakSpan as we continue to scale our technology and grow our multichannel capabilities.”

Also Read: AT&T to Acquire AppNexus

Real-Time Behavioral Triggers and Multichannel Messaging Capabilities are Keys to Customer Engagement

Forward-thinking marketers are moving towards integrated customer messaging solutions. In order to keep pace with customers, solutions must combine the traditional ESP with real-time behavioral triggers and multichannel messaging capabilities that activate real-time data from the web, mobile, point-of-sale transactions, and CRM systems. Innovative companies across a number of industries, including Revolve Clothing, 1-800 Contacts, La Quinta and The Mighty, are leveraging Cordial to ensure they’re able to deliver relevant, personalized messaging to their customers at scale and speed.

Andrew Watt
Andrew Watt

“Our customers are incredibly dynamic and our marketplace is in the midst of a fundamental shift. We must keep pace with their needs and communicate with them in meaningful ways across multiple channels,” said Andrew Watt, director of CRM at 1-800 Contacts.

Andrew added, “Because Cordial was built with the dynamic customer in mind, it enables us to quickly convert our data into actionable insights to improve both the customer experience and our results.”

One of Cordial’s key differentiators is its depth of data processing capabilities, a critical strength as clients look to streamline their marketing stacks. This strength was recognized by Gartner as the firm named Cordial a “Cool Vendor in Multichannel Marketing” just last month.

“There’s no doubt that Cordial is and will continue to be a category-defining company,” said Phil Dur at PeakSpan.

Phil added, “Jeremy and team had the deep industry knowledge and keen foresight to anticipate how the email service provider industry would evolve, and the impressive tech chops to get out in front of it. We’re excited to partner with them as they continue to evolve the company to meet the needs of tomorrow’s marketer.”

Recommended Read: Marketers Fighting Cybercrime: How You Can Protect Your Brand

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