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Search Marketing

TapClicks Introduces Local SEM Monitoring Capabilities into iSpionage Marketing Intelligence Solution

New Features Help Monitor Local Paid Search Competitors and Visualize Conversion Path TapClicks, the leading marketing solution for intelligence, analytics, reporting, workflow and orders management, announced its new local SEM monitoring feature, Local SEM Campaign Watch, for iSpionage, TapClicks’ competitive marketing intelligence solution for advertising, search marketing, and SEO. Local SEM Campaign Watch allows users to monitor paid search competitors in any country, state, county, city and zip code. “iSpionage’s…

How Search Marketing Is Going Through a Number of Critical Changes

If you’ve been in the SEO game for any amount of time, you know that you can never take your foot off the pedal. On this digital highway, things are changing all the time. Search engines have to keep up with consumer’s changing online habits, and they adjust their algorithms appropriately. Loading times are becoming increasingly important for ranking score. That means to get the most out of the SEO efforts that you need to know what these latest trends are. The last couple of years have been crucial in shaping Google, and…

Synup Accelerates AI Development With Hiring of Vasu Sundarababu

Leading Technology Innovator Will Oversee Machine Learning and Predictive Analytics Applications for the Intent Marketing Cloud Synup, the Intent Marketing Cloud powering customer acquisition, advocacy and loyalty for global brands, announced today the hiring of Vasu Sundarababu as Head of Data Science. As one of the world’s leading authorities on the business applications of artificial intelligence and machine learning, Sundarababu will oversee the ongoing development of Synup AI and the big data infrastructure that will…

Reputation in the Online World: How Brands Can Cut Through the Endless Choices of the Customer Journey

Customer Journey is evolving. This change in customer behavior could see the internet account for as much as 53% of retail sales in 10 years’ time. A recent report by the Office for National Statistics revealed that 82% of Britons are now shopping online. Purchasing behavior is moving away from the high street and towards digital devices, as e-commerce shows no signs of decline. This change in customer behavior could see the internet account for as much as 53% of retail sales in 10 years’ time, according to a report by…

Small Travel Companies Hold Their Own in a Diffuse Digital Market

The travel industry is a competitive playing field and a massive part of the global economy, and nowhere is that clearer than in the digital market. Finding the perfect destination or the best airline deals are thoroughly researched, and customers are increasingly using Google to find the answers and make educated purchase decisions. Although there is no shortage of competition, a recent report by Conductor shows that there is still room for companies to find their niche with focus and innovation, while capturing significant…