sell-side platform

Tablet-based Video Rideshare Ad Inventory Available on the PubMatic Platform Octopus Interactive, the largest network of interactive screens inside of Uber and Lyft vehicles, announced today that PubMatic is a preferred sell-side platform…
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Expansion supports continued growth of digital advertising in Europe and PubMatic’s commitment to providing local market expertise across the globe Today, PubMatic, a sell-side platform that delivers superior outcomes for digital…
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By activating Semasio’s audience segments within PubMatic’s Audience Encore, OMD Netherlands and OMG Germany engaged more consumers compared to DSP activation  Today, PubMatic, a sell-side platform that delivers superior outcomes for…
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Keynote Speakers Include Scott Galloway, Benedict Evans, and Kim Portrate PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, today announced a major global virtual event entitled Envision: What’s Next…
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AdTech industry doesn't spare any chance to throw up unique updates. Today, two major ad tech companies announced a key M&A deal that could change the Connected TV advertising technology landscape forever. Rubicon Project and Telaria…
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PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, today announced it is working with Gameloft, a leader in the development and publishing of mobile games, to help marketers take full advantage of…
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