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SendGrid

TechBytes with Len Shneyder, VP of Industry Relations, Twilio SendGrid

Tell us about your role and the team/technology you handle at Twilio SendGrid. As VP of Industry Relations at Twilio SendGrid, I represent the company among various industry trade groups that range from the anti-abuse community, such as the Messaging, Malware, Mobile Anti-Abuse Working Group, to policy-focused organizations and Email Marketing forums. Email has been part of the fabric and underlying growth of the internet since the first email was sent in 1971. As a result of email’s pervasive nature, different…

Twilio SendGrid Introduces New Expert Service Offerings for Developers and Marketers

In-Depth Data and Consulting Engagements Help Customers Become Better Senders and Increase Return on Investment for Their Email Programs Twilio, the leading cloud communications platform, introduced new Expert Service offerings from Twilio SendGrid that provide customers with options for additional support, education, detailed data and analytics, and expert guidance to help optimize their email programs and drive business results. Now, customers of all sizes can increase their return on investment for their email programs…

Splunk Welcomes Carrie Palin as Chief Marketing Officer

Former SendGrid, Box and IBM Executive to Lead Global Marketing Strategy & Growth Splunk Inc., delivering actions and outcomes from the world of data, announced it has appointed Carrie Palin as senior vice president, chief marketing officer (CMO). Palin joins from SendGrid where she served as CMO through the company’s acquisition by Twilio. At Splunk, she will oversee global marketing strategy reporting directly to Susan St. Ledger, president, worldwide field operations. “I was drawn to Carrie’s track record of…

Twilio Completes Acquisition of SendGrid

Twilio, the leading cloud communications platform, announced the successful completion of its previously announced acquisition of SendGrid, Inc., the leading email API platform. This follows approval by the stockholders of both companies at separate meetings on Jan. 30, 2019. This transaction is valued at approximately $3 billion. Based on the closing price of Twilio Class A common stock on Jan. 31, 2019 and the exchange ratio of 0.485 shares of Twilio Class A common stock per share of SendGrid common stock, SendGrid…

State of the Content Marketing Union: What Emerged in 2018 and What’s Next for 2019

If content is king, then content marketing is heir apparent for businesses. 2018 was the year content marketing came into its own, becoming a crucial component for business success.  Havas Group found that 84 percent of people expect brands to create content. Meanwhile, 90 percent of businesses are already using content marketing to generate inbound leads. That’s because content marketing is a low-cost, high-reward strategy that drives immense growth and sales — it costs 41 percent less per lead than paid search does. As…

SendGrid Publishes Industry’s First Inbox Protection Rate to Increase Cybersecurity and Privacy Transparency Around the Holidays

Protects User Inboxes with 99.97% Success Rate While Processing Over 45 Billion Emails Each Month SendGrid, Inc., a leading digital communication platform that drives engagement and growth, is the first email service provider (ESP) to announce its Inbox Protection Rate publicly in an effort to increase cybersecurity and privacy transparency and to elevate the cause of inbox protection. SendGrid’s Inbox Protection Rate measures the success of its compliance efforts to prevent malicious email from reaching SendGrid’s…

Twilio to Acquire SendGrid, the Leading Email API Platform

Accelerates Twilio’s Mission to Fuel the Future of Communications Twilio and SendGrid announced that they have entered into a definitive agreement for Twilio to acquire SendGrid in an all-stock transaction valued at approximately $2 billion. At the exchange ratio of 0.485 shares of Twilio Class A common stock per share of SendGrid common stock, this price equates to approximately $36.92 per share based on today’s closing prices. The transaction is expected to close in the first half of 2019. Adding the leading email API…

SendGrid Taps Carrie Palin as Chief Marketing Officer

Former Box CMO with 20+ Years Experience to Lead Marketing Function SendGrid has announced that Carrie Palin has joined the company as Chief Marketing Officer. At the time of this announcement, Sameer Dholakia, CEO, SendGrid, said, “Carrie brings incredible tech marketing leadership experience to SendGrid. She is deeply passionate about MarTech and its role in transforming the way marketers work and, importantly, she embodies our 4H culture of being Happy, Humble, Hungry and Honest to the highest degree." Read More: …

Mercanto Launches Email Personalization Platform to Help Retailers Win in the Amazon Era; Announces Integration With SendGrid

Mercanto, the world leader in AI email personalization, announced the launch of Mercanto Canvas, a platform that helps retailers better understand and communicate with their customers. "Now it's clear that Amazon aims to sell customers everything, and therefore no retailers are safe. Amazon has launched fashion, pharma, and electronics categories, and has acquired its way into groceries. From today onward, retailers must innovate at the same pace as Amazon. However, many retailers are resource-constrained and find it…

Interview with Joshua Neckes, Co-Founder, Simon Data

"Digital transformation is the act of bringing (or dragging) an “old school” marketing operation into the modern era." Tell us about your role and how you got here. What inspired you to co-found Simon Data? A blend of market opportunity and passion. On the market opportunity side, the modern marketing cloud is fundamentally broken. Customer data is the “atomic unit” of marketing; effective marketing is totally contingent upon using it well. And yet when my co-founders and I looked at the set of options for…

SendGrid Enhances API Sending Experience, Providing Customers with Email Activity & Engagement Data

SendGrid's Powerful Data Insights Help Customers Improve Email Deliverability & Optimize Campaigns for Business Growth SendGrid, a leading digital communication platform that drives engagement and growth, today announced enhancements to its API sending experience, providing customers with a comprehensive and longer, historical view of their email delivery and engagement data. SendGrid’s new email activity feed and history enable customers to easily pinpoint a specific email message and troubleshoot email delivery…

SendGrid Announces the Grand Opening of New Office in Irvine, California

SendGrid Triples Footprint and Relocates to the Heart of Southern California's Growing Technology Hub SendGrid, a leading digital communication platform that drives engagement and growth, announced the opening of its new Orange County office at 400 Spectrum Center Drive in Irvine, California. The new space nearly triples the footprint of the previous Orange County office and is located in the heart of the region’s rapidly growing technology centre. The new office, which has over 22,000 square feet of office space, is…

CleverTap Strengthens Its Partner Ecosystem by Getting Best-Of-Breed Mobile Marketing Solutions Under One Roof

CleverTap Partners Drive Growth and Increase Revenues by Collaborating with a Variety of Powerful Marketing Technologies CleverTap, a mobile marketing automation solution that empowers marketers to create differentiated customer engagement strategies, announced that it is expanding its Partner Ecosystem. Partners will benefit by joining forces with the best solution providers in the space, globally, and unearth new opportunities for monetization and knowledge sharing. As part of the CleverTap Partner Ecosystem,…

SendGrid Launches New Innovative Email Marketing Editing Experience

SendGrid, a leading customer communication platform that drives engagement and growth, announced a new editing experience for SendGrid Marketing Campaigns. The new email marketing editor addresses familiar pain points for marketers who previously had to choose between the convenience of visual design and efficient editing of code. “Savvy, time-starved marketers crave elegant visual design tools that also allow them to quickly and safely edit HTML,” said Steve Sloan, Chief Product Officer at SendGrid. “With the…