Banner Before Header
Browsing Tag

Sentiment

New and Difficult Clients?: Here’s How to Change Your Management Strategy

When you run a business, it’s a given that you’ll be dealing with different kinds of clients - that includes the difficult ones. They might have unrealistic expectations or their personality doesn’t match your company. As challenging as they may be, difficult clients can be a great source of learning. If you are faced with a new and difficult client, here’s how management should deal with it: 1. Keep Calm You have an angry client making a scene in your office. The last thing you want to do is react the same way. You’ll be…

Meet the Entrepreneur Who Believes “Packaging Is the Most Important Part” of Gift-Giving

When it comes to giving a gift, is it still a case of what is on the inside that matters most - or is there something much more exciting about the packaging it comes in? We all know the thrill of receiving or buying ourselves a luxurious gift – and these days the experience is enhanced by the array of creative packaging it comes in. Companies are increasingly aware that they need to woo their customers not only with a fabulous product, but the way it is wrapped must also live up to expectations. Whether it’s an item…

SOCi Launches Reputation Insights for Sentiment & Competitive Monitoring

SOCi Reputation Insights Helps Multi-Location Brands Better Monitor Online Review Content for Quick Response and Proactive Localized Social Management SOCi, the leader in social media and reputation management for multi-location brands, announced the launch of SOCi Reputation Insights. Comprised of sentiment and competitive monitoring, SOCi Reputation Insights is designed to help multi-location marketers identify and manage emerging sentiment and competitive trends from online reviews and analyze shifts in online…

TechBytes with Katie Hickey, Marketing Manager, Usabilla

Katie Hickey Marketing Manager, Usabilla The Customer is a king; the experiences, priceless. The ever-growing importance of customer data platforms has led marketers to hunt for better data accuracy and quality so that they can improve omnichannel experiences. To better understand how marketing teams can optimize user feedback and refine their campaigns, we spoke to Usabilla's Katie Hickey.Tell us about your role at Usabilla and the team/technology you handle. I am currently the US Marketing Manager for Usabilla, a…