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SharpEnd

Yeo Valley Organic Launches ‘Always on’ Connected Packaging Across Product Portfolio

Britain’s largest organic brand Yeo Valley Organic has rolled out connected packaging across all products as part of their new ‘Put Nature First’ brand platform. Working with connected consumer agency SharpEnd, Yeo Valley Organic can now engage directly with their consumers through their most scalable media asset. Consumers will be able to use their smartphones to scan the ’Moo-R’ QR codes which can be found on over 100 million products. Linking to their popular ‘Yeokens' reward program, and bringing to life their ongoing…

IoT Agency Sharpend Announces Capital Injection From Guala Closures to Scale Connected Packaging

SharpEnd, the London-based Agency of Things™, has signed a strategic partnership with Guala Closures Group, a world-leading manufacturer of closures for spirits and wine, and pioneer in connected caps. The deal consists of the initial acquisition of 20% of shares of SharpEnd by Guala Closures, with potential further capital injections in the company. Guala Closures will remain a minority investor while Cameron Worth, SharpEnd’s founder and current sole shareholder, will retain the majority of the company’s shares. Guala…

MarTech Interview with Cameron Worth, CEO and Founder at SharpEnd

"Consumer engagement, in the traditional sense, has relied on messaging rather than interaction" Tell us about your role and journey into Technology. What inspired you to start at SharpEnd? Within the industry, there are many technology companies masquerading as brand experts and agencies who are lacking in the ability to work with and execute connected programs. SharpEnd was born out of a desire to fill this void. It was clear the tech space needed brand builders, focused on surfacing business value from new technologies,…

Sharpend Poaches Anthem’s Hollands to Boost Senior Team With First MD

Connected experience specialist SharpEnd has poached Anthem MD Rob Hollands to bolster the senior leadership team as its first managing director. Rob joins as part of an ambitious growth strategy, hot on the heels of ex-Dare CEO Michael Olaye, who was recently appointed as chairman. As SharpEnd MD, Hollands will report into founder and CEO Cameron Worth. He will take responsibility for the day-to-day running and management of the business, as well as leading the agency’s planned expansion to fuel its next phase of…