Shopping Experience

BDS announced the official launch of Tap-a-Tech, its new video-powered, click-to-connect selling solution that augments the shopping experience, both online and in-store. Tap-a-Tech is one of many recent digital-first innovations from BDS that are designed to create brand hype, power engaging experiences, forge connections, boost conversions, and re-instill consumer confidence. With limits on person-to-person contact and lingering COVID-19 concerns going into the holidays, consumers are increasingly relying on alternative…

YouTube creators who use Spreadshop can now promote their merch across their channels Spreadshop, a Spread Group brand, is partnering with YouTube to enable creators to use YouTube’s merchandise features, which includes the merch shelf, store tab, and more. Both platforms champion self-expression on a global level and are excited to take this a step further through their collaboration. To use the merch features, YouTube creators will need to qualify for eligibility per these guidelines. “Our integration with YouTube is a…

WPG Americas Inc. (WPGA) a subsidiary of WPG Holdings, the largest global electronic components distributor, announces the launch of its new e-commerce store eshop.wpgam.com.  The new website has been designed to offer the ultimate user-friendly experience with improved navigation and functionality while allowing customers to see the full product portfolio WPGA can offer. The improved site also enhances customers shopping experience with easier search capability, additional product offerings with faster load times. In the…

SquadLocker, a leading provider of online tools and services for team and organizations to manage custom apparel and equipment purchasing has added expedited checkout and consolidated shipping to its custom store building platform. Alongside the centralized home page, dashboard organization, and combined fundraising feature, the new multi-store checkout feature will ease up purchasing and acquiring custom apparel and gear.  The service provider witnessed a steady rise in schools and sports organizations setting up…

GameStop will also participate in `Playing for Keeps,' Klarna's interactive, live-streamed gaming events featuring world-renowned gamers and celebrities Klarna, the leading global payments provider and shopping service, announced that it has entered into an agreement with GameStop to provide the world's largest retailer of video games and pop culture collectibles merchandise access to its flexible, secure and interest-free buy now, pay later payment service. GameStop will also be featured in Playing for Keeps, Klarna's…

ChannelAdvisor, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, announced the launch of Shoppable Media, a comprehensive suite of multi-channel solutions designed to help businesses reach purchase-ready consumers more efficiently. Whether buyers are exploring a brand's product offerings on its website, social media, email, or digital ads, today's release enables brands to deliver a seamless shopping experience for consumers while leveraging actionable…

Newly revamped technology ecosystem uses AWS DevOps Automation to increase time-to-market and improve the consumer's online shopping experience What's the News: EPAM and Bacardi partner to revamp their digital marketing technology ecosystem, using DevOps automation—to improve brand consistency, speed up time-to-market and deliver significant operational cost savings. Why it's important: As consumer buying behaviors continue to shift online, Bacardi needed to put their customer at the heart of the commerce…

As retailers brace for what is shaping up to be a holiday season like no other, they face a whole new set of challenges to win customers and meet seasonal demands in the midst of a global pandemic. To help brands navigate this complex new landscape, Delivery Experience Management (DEM) leader Convey announced the results of its fourth annual study that illuminates the trends and themes that will define the shopping experience this holiday. The survey found that a significant portion of shoppers recognize the uncertainty…

Quotient, the leading digital promotions, media, and analytics company for CPG and retail marketing, announced the availability of an in-store network of Digital Out-Of-Home (DOOH) inventory, allowing brands to execute targeted brick and mortar campaigns in convenience, grocery, and drugstore locations using proprietary shopper intent data and exclusive shopper purchase data. With the addition of high-impact in-store DOOH inventory to their marketing mix, brands can reach millions of consumers, engaging them during the…

A curated marketplace reimagining the shopping experience by combining the discovery of IRL with the accessibility of URL Basic.Space announces the unveiling of its new platform, a curated online marketplace providing members with exclusive access to unique experiences and products from the iconoclasts of tomorrow. Launching with digital storefronts – an entirely new and immersive shopping experience – members can shop from products featured in static shots and livestreams of creatives in their own space, giving them…

After closing a $4.25M funding round, Octane AI looks to Adams to help build the brand and scale growth as it aims to empower ecommerce marketers with tools to differentiate and scale their stores Octane AI, an all-in-one platform for engaging quizzes, data collection, and personalized Facebook Messenger and SMS automation, announces the hiring of digital marketing leader Heather Adams as its new Vice President of Marketing. Following a successful tenure as cloud development platform DigitalOcean’s Head of Global B2B…

CitrusAd unleashes Banner X on its retail media platform in the USA which provides brands and retailers with click-through rates that are on average 10 to 30 times traditional display media. Banner X ads are fully responsive, natively served banner ads with real-time personalization that are positioned in the grid of eCommerce product carousels. The ad style is congruent to each retailer’s eCommerce design and layout including fonts, call to action (CTA) buttons, and other style guidelines to complement and enhance the…

American-based hat retailer building its next century of business around seamless omnichannel experiences for its customers and associates NewStore, the essential omnichannel store solution, announced Goorin Bros is running its high-end hat business on the NewStore Omnichannel Platform. The premium headwear company is unlocking a shopping experience for its loyal, repeat customers that matches its remarkable and reputable hats. The platform enables today's critical retail functions including contactless payment, store…

As merchants navigating the impacts of COVID-19 seek out enhanced technology for in-person engagement, Mastercard announced a new suite of frictionless solutions for retailers to reimagine their physical shopping experience. Applicable and adaptable to any retail environment – from restaurants to pharmacies – Mastercard’s Shop Anywhere and AI-Powered Drive Through solutions deliver low touch, high engagement experiences for retailers, and the end consumer. Mastercard is deploying these new solutions with leading retailers…

New Data Illuminates Fresh Opportunities as Behaviors Shift Valassis, a Vericast business and the leader in marketing technology and consumer engagement, today released its annual Consumer Intel Report, "Chasing Value: The Mind of the Modern Shopper." The annual report examines responses from more than 2,000 U.S. consumers in two separate surveys, noting how their shopping patterns and purchasing decisions have changed within specific categories including food, household goods and health & beauty care products amid the…

Yahoo Mail users will now be able to fill Walmart shopping carts directly from their inboxes - transforming commerce experience for consumers What you need to know: Verizon Media captures offline to online customer behavior shifts and creates a more integrated shopping experience for the company’s nearly 900 million users Yahoo Mail users can now shop directly from their inbox at Walmart, the biggest grocery retailer in the U.S. No other email provider allows users to fill a shopping cart directly from their email…

Searchspring, a provider of intelligent site search and merchandising solutions for online retailers, announced Hat Club has boosted their search conversion rate after implementing Searchspring’s Search & Autocomplete and Category Merchandising solutions. As a lifestyle brand, Hat Club has tapped into headwear culture through storytelling and community engagement. Marketing Technology News: Signavio Selects Conga to Optimise the Approval Cycle "Other brands can be quite polished and cold in their imagery. When we do…

Zycada’s innovative bot technology boosts e-commerce speeds 10X faster than Amazon, dramatically increasing online shopping revenue for retailers. Company names industry veteran James Brear as CEO, to lead company in their next phase of growth Zycada emerged from stealth to enable the fastest online shopping experience in the world. Zycada’s new approach improves Time to Interact (TTI) speeds 10X greater than Amazon, resulting in dramatic gains in online retail revenues and empowering merchants to achieve faster online…

New Partnership Gives More Than 3,000 Independent Grocers Access to Same-Day Grocery Delivery Solutions to Better Serve and Support Their Communities Instacart, the North American leader in online grocery, and C&S Wholesale Grocers, Inc., the largest wholesale grocery supply company in the U.S., today announced the two companies have partnered to offer ecommerce and same-day delivery solutions to more than 3,000 C&S independent grocery retailers across the U.S. The new partnership shows both companies' continued…

Leading retail marketing technology company, Bluecore has announced it has received $50 million Series D funding. The AI-based modern ESP solution provider for retail experience and communication management is expected to continue on its first-party customer data acquisition and personalization. AI and machine learning capabilities make Bluecore a very distinguished player in the Retail martech industry. In an interview with MarTech Series in 2018, Bluecore CEO Fayez Mahmood had said, “AI-centric tools have the…