Silverbullet

IAB Europe predicted that 2020 would be the year adtech turned the corner on regulator perceptions of digital advertising, delivering on the GDPR’s promise to provide transparency and control to users about the processing of their personal data.  But little did we know what 2020 would have in store. From a global pandemic, to the third-party cookie demise, our worlds have placed us in uncharted territories. But, with all disruption, comes opportunity. Over the past few years, numerous privacy regulations have come into…

UK marketing transformation company Silverbullet continues global growth with  New York office, Board and newly appointed CRO Leading marketing transformation company, Silverbullet, has continued its rapid global expansion by today opening its first U.S office, and appointing a new Board, as well as a Chief Revenue Officer specialising in growth. Marketing Technology News: Latest in Content Advertising: No more Facebook News for Australian Users Former CRO of DoubleVerify, Mark Pearlstein, is now the Chief Revenue…

Pro bono campaign amplifies Stonewall’s trans rights message using Silverbullet’s latest contextual intelligence product, 4D Fast-growing data-smart marketing services company Silverbullet Data Services Group has announced it supported leading LGBT+ charity Stonewall to amplify trusted information about trans equality to millions of UK citizens. Stonewall, Britain’s leading lesbian, gay bi and trans equality charity, recently partnered with a broad collective of global corporations and their employees to help spread the…

Silverbullet helps accelerate the Australian commercial TV network's data rollout to better serve its advertisers and audiences, while helping solidify its in-house capabilities Part of ViacomCBS, Network 10 is one of Australia’s major commercial television networks. 10 Play is its broadcast video on demand (BVOD) platform and features shows such as the highly successful MasterChef Australia series and Bachelor franchise as well as exclusive content supporting 10’s shows. 10 Play’s audience continues to grow with the…

AZK Media has expanded its partnership with Silverbullet to include supporting global marketing and media activities. AZK Media has been undertaking Silverbullet’s A/NZ public relations and outsourced marketing capability successfully since January 2020, and a persistent track record of success has now seen Silverbullet expand its purview. Founded in London, United Kingdom and with offices in Italy, Germany and Australia, the Silverbullet Data Services Group is a new breed of data-smart marketing services, designed to…

New 4D technology released by Silverbullet uses 1st party data to help marketers contextually target appropriate audiences in a brand-safe, post-cookie world Silverbullet Data Services Group (Silverbullet), a data-smart marketing services and product provider, has launched 4D, the group’s contextual intelligence and brand suitability product, with the mission to help marketers and advertisers deliver faster and smarter marketing capability following the impending demise of the third party cookie. 4D helps brands,…

Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specializations are earned after organizations achieve a level of certified expertise in an Adobe solution and have demonstrated multiple successful customer implementations. A Bronze-level partner in the Adobe Solution Partner…

"Businesses must start to think smarter and better in order to establish a sustainable, long-lasting Marketing future – especially when it comes to the use of customer data." Journey into Tech Hi Ian. Tell us about your journey into tech and how you started at Silverbullet. I first entered the world of Advertising and Technology firmly on the direct brand side, where I was the first Global Head of Digital for Bacardi, the world's largest privately held, family-owned spirits company. During my time with Bacardi, I…

The Company’s Third Acquisition in Less Than 12 Months Will Enable Silverbullet to Enhance Its Full Service Data Offerings to Marketers Silverbullet, the data-smart marketing services company, announces the acquisition of independent trade desk Videobeet, in a move to provide a full service offering for marketers including data analytics and audience activation. By combining Silverbullet’s vast first-party data approach with Videobeet’s programmatic expertise and proprietary technology, BeetleDesk, Silverbullet is now able…