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Simplaex

GDPR — Six Months and Counting

As 2018 comes to a close, most companies, firms, and agencies which participate in data collection are undoubtedly aware of GDPR and have probably taken some measures to comply with new data protection rules. However, Thomas’ key questions and answers may provide even more security and awareness to all data collectors wanting to know more about what GDPR actually means to them six months in. Fast Facts The What GDPR defined ‘personal data’ as any information that can be associated with an identifiable person. These…

Interview with Jeffry van Ede, Co-Founder and CEO, Simplaex

"Any change comes with challenges, such as selecting the right technology or product whilst ensuring transparency, efficiency and ROI."How did the idea for Simplaex come about? You might call it destiny. Moti (co-founder/CTO) and I met each other in an Ad Tech company in Berlin in late 2014. He joined as CTO and I was hired as a troubleshooter by the advisory board. We both felt that the market would soon make another turn and thus we were challenging the company’s status and future prospects. We decided to talk to all…

Simplaex Partners with Integral Ad Science for Brand Safety, Viewability and Ad Fraud Measurement

Simplaex Has Chosen the Global Leader in Measuring Media Quality to Provide Greater Ability to Measure the Quality of Mobile Campaigns Simplaex, the company behind the world’s most advanced Artificial Intelligence-powered user classification technology announced its partnership with Integral Ad Science (IAS), a global software company that empowers the advertising industry with ad effectiveness solutions. Simplaex has chosen the global leader in measuring media quality to provide greater ability to measure the quality of…

Simplaex Introduces Rivr To Bridge The Programmatic Gap Between Advertisers And Publishers

Rivr Is An AI-solution Purpose-built To Reduce The Complexity Of The Programmatic Ecosystem  Simplaex, announced the beta-launch of Rivr, its new AI-powered Audience Yield Manager that enables SSPs and publishers to advance to an audience-based performance model, delivering exponential value to advertisers. The announcement was made at the AdMonsters 2018 Ops Conference in New York. Today, programmatic advertising has passed the tipping point, and has become a highly complex and non-transparent landscape. The…

Simplaex Raises New Capital in Follow-On Round to Strengthen Its AI Technology Efforts in the Programmatic Ecosystem

New Funding to Fuel Simplaex AI Product Development That Will Help SSPs and Programmatic Simplaex, the company behind the world’s most advanced Artificial Intelligence-powered user classification technology for the programmatic advertising ecosystem, recently announced that it has closed a follow-on investment, bringing the company’s total funding to date to $6 million. The round was led by Harbert Management Corporation. The new funds will be used to accelerate development of Simplaex’s product offerings and expand the…

Simplaex’s AI Fuels 3X Revenue Growth in 2017

Simplaex’s AI Technology to Classify, Target and Retarget Online Users Has Been Among the First Data Intelligence Companies to Fully Comply with the GDPR Simplaex, the world’s most advanced artificial intelligence-powered user classification technology, saw 2017 revenues increase 3x over 2016, headcount climb to 28, and strong market share worldwide, according to Co-Founder and CEO Jeffry van Ede. Simplaex’s success can be directly attributed to the ongoing development and application of Wallace, it’s artificial…