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Single Customer View

Marketers Gain Deep Customer Understanding with BlueConic’s Industry-Leading Customer Profiles Integrated with Decibel’s Proprietary Digital…

New Partnership Helps Marketers Maximize the Value of their Customer and Digital Platform Data to Deliver Smart Campaigns BlueConic, the world’s leading customer data platform (CDP), and Decibel, the global leading digital experience intelligence platform, unveiled its partnership, aimed to empower marketers with even richer data to understand and respond to customer behavior across channels. Adding Decibel’s Digital Experience Score (DXS®), the first digital version of NPS, to the customer profiles built and stored in…

Throtle Announces Integration With Adobe Analytics Cloud for Data Onboarding

Throtle, an identity-based data onboarding company focused on deterministic matching and cross-device identity resolution, announced that its now a Business level partner within the Adobe Exchange partner program. Throtle’s also announced its integration with Adobe Audience Manager, part of Adobe Analytics Cloud, to provide customers with advanced data onboarding solutions for targeted digital marketing to individuals. This integration will provide customers with a more accurate and clearer view of their customers online,…

Why are Brands Still Failing at Targeted Marketing?

Today’s marketers have more data available to them than ever before. From social media statistics to click through rates (CTRs), email opens to loyalty points, marketers would be hard pressed to argue that they don’t have enough customer information to play with when it comes to building their campaigns. Yet despite all this data, many marketers are still struggling to target their customers effectively. According to recent research from customer data platform vendor BlueVenn, as many as three in five consumers believe…