When it was first introduced, GDPR was considered by many in the publishing, media and advertising to be a regulatory revolution. Almost nine months …
Sizmek Advertising Suite Receives MRC Accreditation
SAS Platform is Now an MRC-Accredited Ad Server Sizmek, the world’s largest independent buy-side advertising platform delivering impressions that inspire …
Agencies and Brands Upgrade to Sizmek Advertising Suite for Increased Efficiency, Speed, and Control
Sizmek, the world’s largest independent buy-side advertising platform delivering impressions that inspire, announced that over 30% of its customers have …
Two Thirds of Marketers Say Walled Gardens Are Major Block to Improving First-Party Data
68% of Marketers Say That Walled Gardens Do Not Provide Enough Data to Effectively Analyse and Measure Campaigns Research commissioned …
Peer39 by Sizmek Unveils AI-driven Pre-bid and Post-buy Reporting, Advances Fraud Detection and Filtration
Brand safety solution provider now detects Sophisticated Invalid Traffic, providing marketers with protection for their brand’s equity and investment across …
The Dawn of the Platform Age: Digital Marketing Maturity at Last?
Industries function much like living things. They’re born, they grow rapidly, and—eventually—they hit maturity. In the ad tech and martech …
Sizmek Unveils Solution for Advanced TV
Marketers Empowered with AI-Driven Insights Across Linear, Addressable, and Connected TV Sizmek, the world’s largest independent buy-side advertising platform delivering …
AUDIENCEX and Sizmek Partnership Empowers Mid-Market Advertisers in North America with Enterprise-Class Marketing Technology
Marketers Can Now Build Sustainable, Brand-Safe Omnichannel Campaigns on Their Own AUDIENCEX, a leading provider of end-to-end digital marketing solutions …
Sizmek DSP Brings in Contemporary AI/Machine Learning Technology for Better Programmatic Control and Efficiency
AI-Enabled Sizmek DSP Provides Agencies and Brands with Improved Insights and Total Transparency to Optimize Campaigns in Real-Time Today, Sizmek has …
TechBytes with Frank Palermo, Global Head of Digital Solutions, Virtusa
Frank Palermo SVP, Digital Solutions, Virtusa For the sake of an analogy, humans know more about the Black Holes today …
BounceX Appoints Yiftah Frechter as New Chief Technology Officer
Yiftah is a Former Undertone and Sizmek Executive Brings 20 Years of Engineering, Product Management and Leadership Experience to the …
Interview with Nikos Acuña, Chief Visionary, Sizmek
"Ideal customers can be defined not just by those who purchase the most, but if they have the potential of …
PubMatic Announces Global Supply Path Optimization Partnership With Sizmek
Global Supply Path Optimization Partnership to Provide Agencies and Advertisers with Transparent Access to Premium Inventory PubMatic, the publisher-focused sell-side …
Two Ways Brand Safety is Affecting Demand-Side Platforms
According to a study from the CMO Council, 72 percent of marketers are concerned about brand safety. Similarly, 78 percent feel their brand’s reputation …
Sizmek Fortifies Transparency and Brand Safety Standards for Better AI-Enabled Ad Performance
Latest Move Reinforces Sizmek’s On-Going Commitment to Empower Agencies and Advertisers With Greater Transparency, Control, and Superior Ad Performance Leading DSP provider, …
Sizmek Partners with Tapad to Power Global Cross-Device Reach with Best-in-Class Privacy
The Tapad Device Graph Will Expand Sizmek’s Cross-Device Reach and Improve the Efficiency and Precision of Digital Advertising Tapad, a …
TechBytes with Dr. Mark Grether, CEO, Sizmek
Dr. Mark Grether CEO, Sizmek Dmexco 2017 witnessed a confluence of digital professionals, marketing leaders, and data science experts from …