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Sizmek

Zeta Global Closes Acquisition of Sizmek’s Data and Programmatic Platform, Combining Superior Data with World’s Best AI

The Deal Signifies a New Monetization Pipeline for the Company and a Superior DSP Coming to Market Zeta Global, a data-driven marketing technology company that helps brands acquire more customers, retain them longer and grow their value, announced that it has closed the acquisition of certain assets from online advertising technology company Sizmek. Zeta Global's acquisition of Sizmek assets is impactful to the current programmatic marketplace because the resulting Zeta DSP will mark the first time that data of this…

GDPR Should Be Hailed in an Industry Increasingly Moving Online

When it was first introduced, GDPR was considered by many in the publishing, media and advertising to be a regulatory revolution. Almost nine months on, and it has certainly changed the face of how brands access, handle and store their consumers’ data. While companies rushed to achieve compliance with GDPR, the true extent of the regulation remains to be seen; with regulators just beginning to hand out major fines in the post-GDPR era. So, as we all wait with bated breath for more regulatory enforcement, how are brands and…

Sizmek Advertising Suite Receives MRC Accreditation

SAS Platform is Now an MRC-Accredited Ad Server Sizmek, the world's largest independent buy-side advertising platform delivering impressions that inspire today announced that the company has received accreditation from the Media Rating Council (MRC) for the Sizmek Advertising Suite (SAS), the company's new ad server. This accreditation covers impressions across display, video, mobile web and mobile in-app, for viewability across display, plus unique desktop. Many of Sizmek's customers have successfully upgraded to…

Agencies and Brands Upgrade to Sizmek Advertising Suite for Increased Efficiency, Speed, and Control

Sizmek, the world's largest independent buy-side advertising platform delivering impressions that inspire, announced that over 30% of its customers have successfully upgraded to the newly evolved, next-generation Sizmek Advertising Suite (SAS), with the remaining upgrades scheduled over the next few months. Designed for efficiency, speed, and control, the new platform streamlines workloads, eliminates busywork, and refocuses time on getting results for clients. What might involve a hundred clicks on another platform takes…

Two Thirds of Marketers Say Walled Gardens Are Major Block to Improving First-Party Data

68% of Marketers Say That Walled Gardens Do Not Provide Enough Data to Effectively Analyse and Measure Campaigns Research commissioned by Sizmek has uncovered concerns around how "walled gardens" (closed platforms such as Google or Facebook) can be major roadblocks to helping brands evaluate data, with 68% of marketers saying walled gardens do not provide enough data to effectively measure campaigns. The study, which surveyed over 500 decision-making brand marketers across Europe and the US, also found that two-thirds…

Peer39 by Sizmek Unveils AI-driven Pre-bid and Post-buy Reporting, Advances Fraud Detection and Filtration

Brand safety solution provider now detects Sophisticated Invalid Traffic, providing marketers with protection for their brand's equity and investment across all inventory types/media channels Sizmek, the largest independent buy-side platform in the world, today announced the industry's first multichannel AI-driven fraud detection and filtration solution that uniquely identifies bots and other invalid traffic threats. Combined with Sizmek's existing data enablement, creative optimization and media execution capabilities,…

The Dawn of the Platform Age: Digital Marketing Maturity at Last?

Industries function much like living things. They’re born, they grow rapidly, and—eventually—they hit maturity. In the ad tech and martech spaces, growth has been the hallmark of the past 20 years. But sure enough, we’re approaching an inflection point at which our industry will enter into maturity. Welcome to the Age of the Platform. So what does the digital marketing space look like when it reaches maturity? Well, as expected, there will be fewer players. Think of the automotive industry. Once characterized by hundreds…

Sizmek Unveils Solution for Advanced TV

Marketers Empowered with AI-Driven Insights Across Linear, Addressable, and Connected TV Sizmek, the world’s largest independent buy-side advertising platform delivering impressions that inspire, announced the launch of a new Advanced TV initiative with plans to roll-out a fully integrated solution across linear, addressable, and connected TV later this year. Today, Sizmek is already a one-stop-shop for linear, addressable and connected TV inventory. Soon, advertisers and media agencies will be able to apply AI-driven…

AUDIENCEX and Sizmek Partnership Empowers Mid-Market Advertisers in North America with Enterprise-Class Marketing Technology

Marketers Can Now Build Sustainable, Brand-Safe Omnichannel Campaigns on Their Own AUDIENCEX, a leading provider of end-to-end digital marketing solutions for mid-market businesses,  announced an exclusive partnership with Sizmek, the world’s largest independent buy-side advertising platform delivering impressions that inspire. Under the terms of the partnership, AUDIENCEX becomes the only official Sizmek-certified mid-market reseller of the company’s buy-side advertising platform in the United States. For the past five…

Sizmek DSP Brings in Contemporary AI/Machine Learning Technology for Better Programmatic Control and Efficiency

AI-Enabled Sizmek DSP Provides Agencies and Brands with Improved Insights and Total Transparency to Optimize Campaigns in Real-Time Today, Sizmek has announced a completely overhauled industry-leading DSP. The new DSP presents an evolved user experience, providing clients with new screens and workflows for added transparency, control, and efficiency when managing budgets and programmatic spend. These enhancements ensure agencies have greater insight into their advertising campaigns, enabling them to identify and optimize…

TechBytes with Frank Palermo, Global Head of Digital Solutions, Virtusa

Frank Palermo SVP, Digital Solutions, Virtusa For the sake of an analogy, humans know more about the Black Holes today than they did in 2010. The same can be said for digital customer experience, which is now embedded in a Marketer's DNA. Marketing teams now measure their digital competency based on multiple factors, including User Experience (UX), Mobility, Customer Experience Management, Digital Analytics, Big Data, AI, Gamification, Cloud, the Internet of Things (IoT), and so on. To better understand how Virtusa…

BounceX Appoints Yiftah Frechter as New Chief Technology Officer

Yiftah is a Former Undertone and Sizmek Executive Brings 20 Years of Engineering, Product Management and Leadership Experience to the Company That Created the First Revenue Channel in 10 Years BounceX, the leading People-Based Marketing (PBM) cloud, has announced Yiftah Frechter as Chief Technology Officer. An expert in marketing, advertising and media technologies, Frechter was formerly Vice President of Engineering at Undertone and Vice President of Research and Development at Sizmek (Mediamind). He also served as the…

Interview with Nikos Acuña, Chief Visionary, Sizmek

"Ideal customers can be defined not just by those who purchase the most, but if they have the potential of becoming brand advocates." Tell us about your role at Sizmek and how you got here. What inspired to be a part of an adtech platform? I’m Sizmek’s chief visionary, a role in which I serve as lead evangelist and spokesperson for the company. In addition to helping agencies and brands develop innovative strategies to impact their business, I am also our resident futurist. My journey took me from broadcast media to…

PubMatic Announces Global Supply Path Optimization Partnership With Sizmek

Global Supply Path Optimization Partnership to Provide Agencies and Advertisers with Transparent Access to Premium Inventory PubMatic, the publisher-focused sell-side platform (SSP), announced a global supply path optimization (SPO) partnership with Sizmek, the largest independent buy-side advertising platform. Sizmek now includes PubMatic in its network of preferred publisher platforms, helping consolidate programmatic ad spend in order to provide agencies and advertisers with more transparent access to premium inventory…

Two Ways Brand Safety is Affecting Demand-Side Platforms

According to a study from the CMO Council, 72 percent of marketers are concerned about brand safety. Similarly, 78 percent feel their brand’s reputation has been tarnished by the accidental placement of ads alongside controversial content. In the wake of recent brand safety worries, transparency has become a major issue for advertisers. Now, we’re witnessing the effect these concerns have on how advertisers buy and the demand-side platforms they use. To take a closer look at this phenomenon, my company, MediaRadar,…

Sizmek Fortifies Transparency and Brand Safety Standards for Better AI-Enabled Ad Performance

Latest Move Reinforces Sizmek's On-Going Commitment to Empower Agencies and Advertisers With Greater Transparency, Control, and Superior Ad Performance Leading DSP provider, Sizmek has announced it will now offer full transparency across its AI-enabled platform. The decision is designed to empower and differentiate agencies and advertisers with increased visibility, control and performance over their media planning and buying. Currently, Sizmek is ranked as a leading independent buy-side advertising platform delivering…

TechBytes with Dr. Mark Grether, CEO, Sizmek

Dr. Mark Grether CEO, Sizmek Dmexco 2017 witnessed a confluence of digital professionals, marketing leaders, and data science experts from all over the world. The message at the event was clear:  Explore new opportunities within the realm of advertising and focus on transparency independently. Following Sizmeks’ recent acquisition of Rocket Fuel, the programmatic landscape now boasts of a formidable force that delivers a unified integrated, full-funnel solution for agencies and their brands. Sizmek customers can now…