BounceX Appoints Yiftah Frechter as New Chief Technology Officer

BounceX Appoints Yiftah Frechter as New Chief Technology Officer

Yiftah is a Former Undertone and Sizmek Executive Brings 20 Years of Engineering, Product Management and Leadership Experience to the Company That Created the First Revenue Channel in 10 Years

BounceX, the leading People-Based Marketing (PBM) cloud, has announced Yiftah Frechter as Chief Technology Officer. An expert in marketing, advertising and media technologies, Frechter was formerly Vice President of Engineering at Undertone and Vice President of Research and Development at Sizmek (Mediamind). He also served as the CTO and co-founder of Legolas Media, which was acquired in 2014 by Undertone. Yiftah brings to this new position 20 years of experience scaling global technology platforms.

Read More: Interview with John Nash, Chief Marketing and Strategy Officer, RedPoint Global

At the time of this announcement, Ryan Urban, CEO of BounceX, said, “Yiftah has a proven playbook for taking a company like BounceX through its next several stages of growth. He’s a strategic addition to our leadership team and his appointment is an exciting turbo charge to our expansive growth and vision.”

Yiftah Frechter is a key hire as BounceX expands into new market segments and geographies. BounceX recently announced $37 Million in funding and over the next two years plans to expand to 600 employees globally, with a concentration in its NYC and the UK offices.

Read More: Tealium Leads Industry with Enhanced Privacy and Consent Functionality

In his role as CTO, Yiftah Frechter will continue to evolve the company’s internal strategic technical direction as well as make sure BounceX is providing the best technologies to their elite and dynamic client base. Today, over 350 companies work with BounceX, including world-leading enterprises such as Forever21, Avis, JetBlue, CNN, Uniqlo, and Comcast.

At the time of this announcement, Ryan Urban, CEO of BounceX, said, “Yiftah has a proven playbook for taking a company like BounceX through its next several stages of growth. He’s a strategic addition to our leadership team and his appointment is an exciting turbo charge to our expansive growth and vision.”

Yiftah added, “BounceX is the first new scalable revenue channel in 10 years, and I find that extremely exciting to be a part of. Not only is the platform promising, the culture and team I’m joining are unparalleled.”

Recommended ReadInfluencer Solutions Will Become a Core Component of the Marketing Stack

A lean startup since fruition, the company recently raised $37M in Series B funding and was named one of the Top 50 Highest Rated Private Cloud Companies to Work For by Glassdoor. They are also Inc. 5000’s fastest growing software company in the US and the seventh fastest growing company overall; #5 on Deloitte’s North America Technology Fast 500; #1 in New York for Entrepreneur & Culture IQ’s Top Company Culture; and Crain’s New York Best Place to Work.

 Recommended ReadB2B Buying Disconnect: Are You Targeting the Right Set of Customers?

Previous ArticleNext Article

Leave a Reply

Your email address will not be published. Required fields are marked *

Sign up for MarTech Series’ Free Newsletter

We are a must-read Martech publication, bringing you News, Interviews, Insights, Research, and Trends about B2B Marketing. Subscribe to our free newsletter to keep up with the latest in Marketing Technology.
Company Email Address
Secure and Spam free...