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Influencer Marketing Platform, Tribe Dynamics, Launches TikTok Tracking Software

It only takes seconds to understand how addicting Tiktok’s endless, hyper-personalized feed of short-form video content is. To ensure brands have the tools necessary to plan, execute, and measure influencer marketing programs across all social channels, Tribe Dynamics has launched in-app TikTok tracking features. With a growing user base of 560 million monthly global users, 43% of whom are not active on Instagram, TikTok presents a major brand awareness and influencer marketing opportunity. Customers will now be able to …

Democratize Video so Everyone Can Communicate With a Human Face

If there's one comms moment that has stuck in my head from the last few months of upheaval, it was that point when Boris Johnson announced that he had Coronavirus. He broke the news using some very simple video footage filmed on a smartphone. Instinctively the Prime Minister knows, as we all do, that when there’s a difficult announcement to make, showing a human face makes the best of it. Video provides an opportunity to be transparent, to present the face of the organization, and to communicate with humanity. But it also…

Dany Garcia And Dwayne Johnson’s Athleticon Launches Free Trailblazing, Multi-Platform Digital Community Experience

The Brand Announces a First-of-its-Kind Movement Serving Audiences with a Hub to Connect, Engage and Encourage a Virtual Health-Forward, Community-Driven Experience; Live Event Shifted to October 2021 Today, Athleticon Co-Founders Dany Garcia and Dwayne Johnson announced the brand's strategic evolution and revolutionary launch of a free interactive, multi-platform digital community, which will feature accessible and exclusive content to ignite passion and spark curiosity through the power of the brand's athletics,…

WeVideo Makes It Easy for Businesses to Build and Share Their Brand Everywhere Through Video with New Branding Feature

WeVideo, a leading cloud-based video creation platform for business, education, and everyday creators, adds new branding feature to their extensive feature set. The branding tool, available immediately, provides users with a quick and easy way for businesses of all sizes to add their unique branding to video content they create. As a critical piece to any company’s growth and success, branding is essential to building trust with audiences and building a connection with consumers. Unique and consistent branding helps…

Three Reasons to Start Planning Your Christmas Marketing Campaign Now

For many retailers, the upcoming festive season is the most lucrative time in their Marketing calendars. Not only are consumers busy shopping for Christmas gifts and decorations, but they’re snapping up bargains on Black Friday and Cyber Monday. Coming to the end of the year, the Marketing stakes are high. With its growing user base of engaged fans and convenient E-Commerce conversion features, Instagram has become an essential part of the Marketing mix. Yet many brands will miss out on maximizing their return on…