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social influencers

IZEA Releases The 2020 State of Influencer Equality

Influencers Who Identify as a Person of Color Command up to a 51% Premium Over Their Caucasian Counterparts IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, released the industry’s first ever examination of earnings equality among social influencers. The report provides analysis of influencer earnings observed in IZEA’s online marketplace spanning 2014 to 2019. Data is comprised of negotiated rates between marketers and creators…