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Social Media Campaign

Vagaro Launches Video Conferencing

Vagaro, Inc., a leading business management platform and online marketplace for the beauty, fitness and wellness industry this week announced a new video conferencing service. The new offering extends the capabilities of Vagaro’s powerful, cloud-based tools by allowing businesses to live stream directly and seamlessly from within the Vagaro platform. Service professionals can choose to live stream from their computer or from their mobile devices using the Vagaro Pro App. The feature is fully automated and works seamlessly…

HSMAI Recognizes Brand USA’s Marketing Campaigns as Best-In-Class With Eight Adrian Awards

The Six Gold and Two Silver Adrian Awards Were Presented to Brand USA President and CEO and Chief Marketing Officer on Tuesday, Jan. 21, 2020, in New York City Brand USA's innovative marketing campaigns and new video streaming network were recognized by the Hospitality Sales & Marketing Association International (HSMAI) for excellence in digital and integrated marketing at the 63rd HSMAI Adrian Awards dinner in New York City. The awards, which celebrate those who are making the future of hospitality and marketing even…

How the Chicken Wars Showed Us Video Asset Management Is Nothing to Squawk At

In recent weeks, our polarized nation found itself divided again, this time not by politics but by poultry. But Americans weren’t rallying for a chicken in every pot as in days of old; they were crying for a chicken sandwich in every Popeyes thanks to a brilliant social media campaign that propelled the No. 19 ranking Quick Service Restaurant (QSR) to a Top Ten Twitter trender all last week. In case you were sleeping under a rock or successfully disconnecting during the dog days of August, here’s the backstory. Popeyes…

The Inseparable State of Social Media and Shopping

"The relationship between social media and shopping is rapidly evolving, and brands and retailers are exploring ways to take full advantage." Far from the days when it was a channel to simply connect and mingle with friends, social media has now become intrinsically tied to marketing and sales strategies. From awareness to conversion, social media plays a key role throughout the entire shopping journey. The relationship between social media and shopping is rapidly evolving, and brands and retailers are exploring ways to…

Social Agency GLOW Leads Westminster Kennel Club Dog Show to Record Engagement Among Millennial Audience

Innovative Campaign Spans Twitter, Facebook, Instagram, Giphy and Snapchat, Producing Record-High Social Results With Over 44 Million Impressions in Only 5 Days An innovative, multi-platform social campaign from social and digital marketing agency GLOW helped the Westminster Kennel Club set records in attracting and engaging a millennial audience for its annual dog show. The social campaign for the 2018 show last month capped five years of expanded platform presence and successful, sustained growth among millennial dog…

Use These 3 Brainstorming Exercises to Fuel Your Next Social Media Campaign

Brainstorming, creating, and executing a social media campaign requires a lot of research, time, and effort from your marketing team. Experimenting with new social media channels and audiences has the added weight of uncertainty that the campaign won’t deliver the ROI needed to validate your marketing budget’s investment. As marketers, we have to keep innovating and trying new things, so this can put us in a tough spot. With new technologies emerging from advancements of AI and personalization, now more than ever is the…