Browsing Tag

Social Media Trends

Socialbakers Q1 2021 Social Media Trends Report Shows Strong Growth With Facebook and Instagram Ad Spend Up 60%

Socialbakers, the leading social media marketing platform, today released its "Q1 2021 State of Social Media and CX" report, offering an in-depth look at the social media trends that had the biggest impact on customer experience during the first quarter of 2021. Socialbakers' data showed Facebook and Instagram ad spend was up 60% year-over-year — an impressive growth rate after a record-setting year for social media ad spend. Facebook's ad reach grew around the world, up 8% globally and 23% in North America. Advertising…

Email Marketing vs Social Media Marketing: Which One’s Best for You?

Email Marketing and Social Media Marketing are two of the important components of digital marketing. Email boomed in the 1990s, has stood the test of time, and to date, is still preferred by marketers for direct marketing. In fact, in the B2B space, around 86% of business professionals prefer to use email when communicating for business purposes (via HubSpot), 59% count email as their most effective channel in terms of revenue generation (Myemma), and nearly nine out of every ten marketers use email marketing to distribute…

The Number of Facebook Users Soared 430% in the Last Decade

Facebook, YouTube, and TikTok to Hit 5.9 Billion Users in 2020, a 900 Million Increase YoY; With 311 Million Users as of October, India Is the Largest YouTube Market The year 2020 has witnessed a surge in the number of social media users, with millions of people spending more time indoors and online amid the coronavirus outbreak. Ad spending in the Social Media Advertising segment is projected to reach US$ 98.984 Million in 2020. According to data presented by BuyShares.co.uk, the combined number of Facebook, YouTube,…

Global Social Media Ad Spend Soars, Signaling Brand Confidence in Digital Channels During the COVID-19

Despite ongoing turbulence of COVID-19, many brands are doubling down on their investment in social media ad spend, according to new Q3 2020 Social Media Trends Report Socialbakers, the leading social media marketing platform, released a comprehensive report on Social Media Trends for Q3 2020. The report reveals that despite a turbulent three quarters of COVID-related challenges in 2020, social media ad spend rose sharply in Q3 to pre-pandemic levels, led by increased investment in e-commerce ads. The Socialbakers data…

Talkwalker and HubSpot Define the Social Media Trends to Watch in 2021

Talkwalker and HubSpot gathered 70+ global experts, to identify the trends brands should engage for success next year. Backed with analytical insights and consumer data to rank the trends, helping marketing and PR pros focus on their 2021 priorities. Plus, real-life examples and actionable insights, so brands can engage the trends immediately. Talkwalker, the leading social listening and analytics company, and HubSpot, a leading growth platform, has published their latest Social Media Trends Report in 6  languages,…