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YouTube Announces Product Features to Monitor Video Surfing

Following Facebook and Instagram, YouTube Also Will Be Alerting Its Users About Time Spent Watching Videos Following in the footsteps of Social Media giants, Facebook and Instagram, YouTube has also launched features to tell users about the time spent on YouTube. Considering the awareness drives about Social Media’s impact on health recently, tech giants are looking to add usage indicators in their products. Hence, the world’s second most visited website, YouTube, will be introducing new features on Android and iOS…

AdTheorent Launches Platform for Targeted Advertising to In-Market Customers

AdTheorent, a New York-Based AdTech Firm Launches an Innovative Method to Target In-Market Individuals and Their Social Groups Data providers are going beyond collecting information about backdrops and behaviours of individuals. They are now mapping the social equation of an individual with his or her roommates, friends, relatives, peers etc. Advertising technology firm AdTheorent has developed a platform to leverage this social graph for advertising use by launching a unique relationship targeting model. Matt…

Facebook Is Going the Extra Mile for User Data Security

Facebook Has Been Taking Massive Steps to Re-Strengthen Its Brand Reputation. Now, Facebook Wants Application Developers Subjected to a Stricter Application Review Process. Will Facebook Users Change Their Privacy Perceptions? As Facebook gets increasingly serious about user experience, they are now focusing on reviewing application developers. Facebook had earlier announced that they had issued an August 1, 2018 deadline to developers for re-submissions. Facebook wants to review applications to assess if they are meeting…

Facebook Commits to Introducing Features that Stop Overuse

Critics and Medical Communities Are Strengthening Their Campaigns Against Social Media Misuse. As a Result, Facebook Has Finally Agreed to Tweak Its Services to Benefit Its Users 2018 has been a rough year for Facebook. Amidst the Cambridge Analytica situation and people’s criticism about the misuse of Facebook, the Social Media platform is seemingly slumped. However, Facebook is excelling in taking a stand. Both the issues had created a media storm. While Facebook is defending itself against the Cambridge Analytica case,…

Smartly.io Introduces End-to-End Creative Solutions to Automate Storytelling at Scale

Personalized and Localized Video Automation at Core of the New Offering Facebook Marketing Partner Smartly.io launched a suite of creative solutions to combine creative automation, ad buying, and creative testing in a single platform. With the addition of Smartly.io's new Video Templates feature, Smartly.io customers can now automatically generate video and still creatives to fit a variety of ad formats on Facebook and Instagram, buy the ad space in real time, and test their effectiveness to iterate. With social video…