YouTube Announces Product Features to Monitor Video Surfing

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Following Facebook and Instagram, YouTube Also Will Be Alerting Its Users About Time Spent Watching Videos

Following in the footsteps of Social Media giants, Facebook and Instagram, YouTube has also launched features to tell users about the time spent on YouTube. Considering the awareness drives about Social Media’s impact on health recently, tech giants are looking to add usage indicators in their products.

Hence, the world’s second most visited website, YouTube, will be introducing new features on Android and iOS devices very soon. Essentially these features will revolve around tracking the time spent watching videos on YouTube.

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Google announced the same on Monday, 27th August, 2018, and released a statement saying,” its goal is to provide a better understanding of time spent on YouTube, so you can make informed decisions about how you want YouTube to best fit into your life.”

Users will be able to see their ‘YouTube usage hours’ on their account page. This will come into effect as soon as YouTube announces the roll-out. Users will have access to information about their viewing time for today, yesterday and the past week, along with daily medians.

YouTube informed users that this feature will not work if –

  • YouTube watch history is disabled
  • Users delete videos or watch them in incognito mode

The time monitoring feature includes YouTube TV but excludes YouTube Music.

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YouTube wants to call it a digital wellbeing tool. Few other features in this tool include notification management and a reminder setup. These reminders allow users to set pop-ups to tell them that it is time to take a break.

With Social Media behemoths promoting careful use of their own products, marketing teams need to adapt to the situation. Branding and advertising campaigns need to be reinvented with content which is in sync with the recent changes that are being made on various Social Media Platforms.

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