Publishers and Advertisers Can Now Tap into the Popular 'Stories' Format, Now on the Open Web, Side-by-side to Editorial Content, to Unlock New Reader Engagement and Monetization Opportunities Taboola, the world's leading discovery platform, today announced the beta of Taboola Stories, a new way for publishers to engage readers with the familiar captivating "stories" format that users love on social media, now on publisher sites for the first time. Publishers can embed Taboola Stories within their homepages, and articles…

BBTV Helps Influencers Boost their Brand, Grow their Audience, and Drive Monetization BBTV Holdings Inc. a media tech company that uses technology enabled solutions to help content owners become more successful, announces the launch of new offerings at scale to influencers across all genres of content on Instagram and TikTok. BBTV's expansion of services to Instagram and TikTok creators furthers the company's high margin Plus Solutions, which include Branded Entertainment Sales and SaaS/Content Management. As of …

How good is your Instagram hashtag strategy? As the year draws to an end, we have identified the top Instagram tactics that would serve you well in 2021. Instagram Hashtags categorize your content and make it easy to get discovered by users. They are free, display less of a learning curve, and reach out to the people relevant to your business. They help you to gain more followers, increase engagement, and reach and spread the word about your brand. Hashtags are an alternative option to engage and grow organically the…

By automatically tagging all creative elements including product images, ad copy, creative, and video in all ad formats against all targeting categories, Madgicx enables digital marketers to optimize campaign performance based on a comprehensive data analysis With optimization the key to success in digital marketing, Facebook, and Google-based ad optimization platform Madgicx has found success for the company’s 25,000 customers through a focus on granularity. By tagging every element of every ad – every image, every word…

Instagram is one of the most popular visual content platforms. It is redefining the way we create content, share it with audiences, and the way we like to shop for our best brands. If you want to study online consumer behavior trends using social media, there is no better place than Instagram. And, the kind of Instagram features that were launched in 2020 validates the point that every social media marketing team has been trying to make since Day 1- "add sales directly to the funnel". COVID-19 gave us that opportunity to do…

LivePerson, Inc, a global leader in conversational solutions, announced the integration of Instagram messaging into its industry-leading Conversational Cloud platform, empowering brands to create meaningful messaging experiences with consumers on Instagram at scale. The launch of LivePerson's integration with Messenger API with Support for Instagram means brands can respond to Instagram DMs, story tags, and comments directly within the Conversational Cloud, providing seamless and convenient experiences for consumers and…

Spectrm launched Instagram Messaging Solutions, enabling brands to scale one-to-one messaging with Instagram's 1 billion users Consumer demand for messaging businesses is growing fast, accelerated by e-commerce growth due to COVID-19. In the first half of 2020, online spending in the US grew by 30.1% to reach $347.26 billion. The adoption of e-commerce increased from previously infrequent online shoppers by 160%1. With 75% of consumers now preferring to engage brands in private messaging channels vs traditional channels,…

ManyChat, the leading Chat Marketing platform, announces its early access to the Messenger API support for Instagram to power Chat Marketing and customer support messaging for growing eCommerce and direct-to-consumer brands. ManyChat will leverage the API to automate and escalate Instagram Messaging conversations to live agents. Instagram chose ManyChat to be a key partner because of its deep experience in driving Messenger Marketing and support experiences for thousands of businesses worldwide. Almost 2 million…

Zendesk, Inc. announced the addition of Instagram messaging to its customer support offering. This means businesses can now provide customer service on Instagram from directly within Zendesk. As a leader in messaging for customer service, this aligns with the company’s continued investment in new social messaging channels and a new, modern workspace for businesses to connect, engage and transact with customers. Convenient Customer Service  The Messenger API for Instagram offers support for businesses to efficiently manage…

Kustomer, the modern customer experience CRM, announces its integration with Instagram Messaging. Brands can now engage with followers, connect influencer-driven conversations to company experts, and resolve issues quickly, allowing businesses to take advantage of rapid growth in social communications and commerce. Marketing Technology News: Deliveroo and Onfido Expand Partnership to Provide Streamlined Digital Identity Verification Exceptional Customer Service Kustomer's CRM is the first true omnichannel customer…

Khoros, a global leader in digital-first customer engagement software, announced it has integrated Messenger API support for Instagram, empowering Khoros customers to meet millions of people who choose to engage through Instagram messaging. The company is participating in alpha testing of the channel integration and is proud to add Instagram to its extensive roster of available messaging channels. Instagram is one of the fastest-growing digital channels in the world, and messaging on Instagram is no…

Leading social media company Falcon.io announced that it is rolling out Messenger API support for Instagram Falcon.io, a Cision company, announced its latest collaboration with Facebook which enables brands to have Messenger API support for Instagram messaging in Falcon. Instagram messaging had previously been inaccessible for professional third-party customer engagement platforms like Falcon. Now, brands with high volume Instagram messaging will be able to use Falcon's unified inbox to offer world-class customer service.…

Websites + Marketing Natively Enables Customers to Sell More Places Online Than Any Other SMB eCommerce Offering GoDaddy Inc., the company that empowers everyday entrepreneurs, announced customers can now sell their products on Instagram and Facebook through Websites + Marketing Ecommerce, further expanding the opportunity for them to find new customers and grow sales. As an official Facebook Marketing Partner, GoDaddy is one of the early adopters of Facebook's Business Extension. Marketing Technology News: Infogroup…

Connatix's Proprietary Technology Enables Publishers to Seamlessly Turn Content, Captions and Likes From Instagram Into Revenue-Generating Stories on Their Websites Connatix, the next-generation video technology company for publishers, announced the launch of Social Stories, a first-to-market monetization product that enables publishers to generate a stories format from their own Instagram content, embed onsite, and grow revenue with video advertising. Marketing Technology News: Mapp Launches Free Expert Community…

CedCommerce always believes in creating new opportunities for businesses. Especially in these times when they need it the most. CedCommerce is enabling eligible Shopify retailers to leverage checkout on Instagram in the U.S. These retailers can now allow shoppers to checkout directly on Instagram without leaving the app.Using CedCommerce's Facebook and Instagram Shopping integration, Shopify retailers can easily onboard and connect their store catalog to Instagram—providing customers with a secure and seamless way to buy…

BigCommerce, a leading open SaaS ecommerce platform for fast-growing and established brands, today announced the availability of checkout on Instagram for eligible US merchants. BigCommerce merchants can be among the first to adopt the new feature, which provides shoppers an intuitive, seamless and secure way to purchase products they discover on Instagram in a few clicks, without leaving the app. Leveraging BigCommerce’s native integration with Facebook Commerce Manager, merchants can easily connect their ecommerce…

Chatmeter's Social Suite Allows Enterprise Businesses and Agencies to Manage and Engage Locally Through Social Media on a National Scale Chatmeter, the leader in local search marketing and reputation management, announces its new social analytics measuring tools including Google Post publishing for multi-location businesses, deeper integration with Instagram, and customizable reporting to Chatmeter's local brand management platform, LocationHQ. These new features will help enterprise businesses and marketing agencies…

IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced that Shake has added support for Instagram Reels, just two days after public availability of the new feature was announced by Facebook. Shake is IZEA’s first platform to offer sponsorships of Instagram Reels, and influencers are invited to begin submitting Shake listings for Reels starting today. Currently in pre-registration, Shake is a new online marketplace that allows creators to…

When asked to compare user-generated versus branded social media content from popular brands such as Netflix, Aerie, and Starbucks, people are more likely to prefer user-generated content on Instagram, while branded content is more popular on YouTube and Twitter Consumers tend to prefer user-generated content (UGC) on Instagram over other social media platforms, according to a new survey from Visual Objects, a visual guide to finding and hiring the best creative firms. When asked to compare screenshots of a brand's UGC…

WeCommerce’s latest acquisition adds to its growing portfolio of Shopify related apps, themes and digital services WeCommerce, a Canadian e-commerce technology holding company, is happy to announce the acquisition of Foursixty Inc., a leading partner in the Shopify and Instagram ecosystems based in Toronto, Canada. Foursixty has been a pioneer and leader in the social commerce space since 2014, and helps thousands of the world’s most popular direct-to-consumer brands such as Fashion Nova, Pura Vida Bracelets, Knix, MVMT…