Combines Instagram Paid and Organic Owned Insights, In One Easy To Use Interface ListenFirst, the most comprehensive enterprise social analytics solution, today announced their platform has added tracking Instagram data from boosted or "Promoted" ad units. Combined with the existing feature capturing "Dark" ad units on Instagram, ListenFirst now provides a complete view of Paid performance on Instagram across every key metric including Impressions, Clicks, Engagements, 95% Completed Video Views, and Spend. Marketing…

Socialbakers, the leading social media marketing platform, today released its "Q1 2021 State of Social Media and CX" report, offering an in-depth look at the social media trends that had the biggest impact on customer experience during the first quarter of 2021. Socialbakers' data showed Facebook and Instagram ad spend was up 60% year-over-year — an impressive growth rate after a record-setting year for social media ad spend. Facebook's ad reach grew around the world, up 8% globally and 23% in North America. Advertising…

Brands and agencies use Audience Kitchen to discover privacy-forward audiences and enhance ad targeting Ad Bacon, a digital ad optimization solutions company, announced today the public launch of Audience Kitchen, a new web-based tool that vastly improves the ability for advertisers to reach their target audiences on Facebook and Instagram in a privacy-forward way. Marketing Technology News: Flashtalking Launches Agency Partnership Services Program, Led by Agency Veteran Walt Cheruk With today's launch, the roughly…

ThumbStopper’s content syndication software now supports fully automated content syndication for brands and their retailers through Instagram. ThumbStopper®, the leader in social media automation and intelligent syndication for multi-location brands and their retailers, recently announced fully automated support now available for Instagram within its Brand Manager™ platform. Utilizing the recently released Instagram Content Publishing API, retailers can now connect their business’s Instagram Account. This will allow…

Customers can design, schedule, and post content to Instagram Business accounts, plus seven other social platforms in one subscription Canva, the visual communications platform, announced today that Canva Pro customers are now able to design, schedule in advance, and post content on Instagram, all from the product’s built-in Content Planner. Available for Instagram Business accounts, the integration brings social media content creation and management tools together under one subscription. Marketing Technology News: …

New integration to Gladly platform provides customer service agents with a single thread for all customer communications, regardless of channel Gladly, the customer service platform that helps brands deliver a more personalized customer experience, today announced its integration with the Messenger API for Instagram. With the latest integration, brands can now easily and efficiently scale their support across Instagram to better meet the needs and expectations of today’s savviest social shoppers. Marketing…

The unique, All-In-One Digital Marketing Technology’s new feature helps businesses increase leads and sales and ensures a recognizable social media experience. On the heels of a successful global launch, WebFindYou, All-In-One Digital Marketing Technology, is continuing to revolutionize the digital marketing industry. The company is proud to announce the launch of its link in bio feature for Instagram and other social media platforms. This addition to their technology provides brands with a solution for the limitations…

Today, Facebook has announced the launch of Instagram Lite to Sub-Saharan Africa, a new, lightweight version of the Instagram app for Android that uses less data and works well across all network conditions. Marketing Technology News: EY Intelligent Delivery Platform for SAP To Support Organizations Looking To leverage RISE With SAP The new version of Instagram Lite for Android is less than 2MB in size, making it fast to install and quick to load. It also has improved speed, performance, and responsiveness. Instagram…

Portcake Pte. Ltd., a company which aims to provide new solutions to help business and store owners, is releasing a new marketing tool which allows the automatic reposting of Instagram posts and Stories by store owners and staff to Google My Business. Marketing Technology News: How to Start Creating the Change Advertising Needs By using this service, posts and Stories from Instagram will be automatically reflected in Google My Business, resulting in a higher rank and more visibility in Google Search results.…

Instagram has become a powerful tool for businesses. Even more so for the food industry. There are over 327 million posts tagged #food on Instagram. Additionally, as per The Independent, millennials, each year spend an average of five days browsing food on Instagram. Thirty percent cite to avoid a restaurant with a weak Instagram presence. All in all, this makes Instagram a valuable asset for small and local food businesses, which, they must master.  Let’s see what are the different tools they can use to leave a strong…

New solution transforms localized print circulars for social advertisers StitcherAds, the leading platform for ad solutions and shopping experiences that drive sales on Facebook, Instagram, Pinterest, and Snapchat, announced the launch of Digital Circulars and Catalogs ahead of Super Bowl LV. The customizable solution lets grocery retailers automatically surface customers personalized product selections, with prices and sales, from their nearest store in ad units on Facebook, Instagram and Pinterest. Marketing Technology…

Publishers and Advertisers Can Now Tap into the Popular 'Stories' Format, Now on the Open Web, Side-by-side to Editorial Content, to Unlock New Reader Engagement and Monetization Opportunities Taboola, the world's leading discovery platform, today announced the beta of Taboola Stories, a new way for publishers to engage readers with the familiar captivating "stories" format that users love on social media, now on publisher sites for the first time. Publishers can embed Taboola Stories within their homepages, and articles…

BBTV Helps Influencers Boost their Brand, Grow their Audience, and Drive Monetization BBTV Holdings Inc. a media tech company that uses technology enabled solutions to help content owners become more successful, announces the launch of new offerings at scale to influencers across all genres of content on Instagram and TikTok. BBTV's expansion of services to Instagram and TikTok creators furthers the company's high margin Plus Solutions, which include Branded Entertainment Sales and SaaS/Content Management. As of …

How good is your Instagram hashtag strategy? As the year draws to an end, we have identified the top Instagram tactics that would serve you well in 2021. Instagram Hashtags categorize your content and make it easy to get discovered by users. They are free, display less of a learning curve, and reach out to the people relevant to your business. They help you to gain more followers, increase engagement, and reach and spread the word about your brand. Hashtags are an alternative option to engage and grow organically the…

By automatically tagging all creative elements including product images, ad copy, creative, and video in all ad formats against all targeting categories, Madgicx enables digital marketers to optimize campaign performance based on a comprehensive data analysis With optimization the key to success in digital marketing, Facebook, and Google-based ad optimization platform Madgicx has found success for the company’s 25,000 customers through a focus on granularity. By tagging every element of every ad – every image, every word…

Instagram is one of the most popular visual content platforms. It is redefining the way we create content, share it with audiences, and the way we like to shop for our best brands. If you want to study online consumer behavior trends using social media, there is no better place than Instagram. And, the kind of Instagram features that were launched in 2020 validates the point that every social media marketing team has been trying to make since Day 1- "add sales directly to the funnel". COVID-19 gave us that opportunity to do…

LivePerson, Inc, a global leader in conversational solutions, announced the integration of Instagram messaging into its industry-leading Conversational Cloud platform, empowering brands to create meaningful messaging experiences with consumers on Instagram at scale. The launch of LivePerson's integration with Messenger API with Support for Instagram means brands can respond to Instagram DMs, story tags, and comments directly within the Conversational Cloud, providing seamless and convenient experiences for consumers and…

Spectrm launched Instagram Messaging Solutions, enabling brands to scale one-to-one messaging with Instagram's 1 billion users Consumer demand for messaging businesses is growing fast, accelerated by e-commerce growth due to COVID-19. In the first half of 2020, online spending in the US grew by 30.1% to reach $347.26 billion. The adoption of e-commerce increased from previously infrequent online shoppers by 160%1. With 75% of consumers now preferring to engage brands in private messaging channels vs traditional channels,…

ManyChat, the leading Chat Marketing platform, announces its early access to the Messenger API support for Instagram to power Chat Marketing and customer support messaging for growing eCommerce and direct-to-consumer brands. ManyChat will leverage the API to automate and escalate Instagram Messaging conversations to live agents. Instagram chose ManyChat to be a key partner because of its deep experience in driving Messenger Marketing and support experiences for thousands of businesses worldwide. Almost 2 million…

Zendesk, Inc. announced the addition of Instagram messaging to its customer support offering. This means businesses can now provide customer service on Instagram from directly within Zendesk. As a leader in messaging for customer service, this aligns with the company’s continued investment in new social messaging channels and a new, modern workspace for businesses to connect, engage and transact with customers. Convenient Customer Service  The Messenger API for Instagram offers support for businesses to efficiently manage…