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Digital Citizens Alliance Calls on U.S. Department of Justice to Halt Advertising of Medical Masks, Coronavirus Test Kits and…

New Report Finds Inability for Facebook to Prevent Exploitation of Consumer Fears by Potential Profiteers and Scammers Facebook has shown it is unable to prevent advertisements hawking a variety of coronavirus products to include medical masks, test kits and even "vaccines," and it is time that the U.S. Department of Justice steps in swiftly to hold bad actors, who take advantage of consumer fears and anxieties, accountable. New research from the Digital Citizens Alliance (DCA) and the Coalition for a Safer Web (CSW) –…

Best Tools to Connect with Gen Z on Instagram

As Generation Y grows older, a younger generation is now emerging into the workforce. Generation Z, or Gen Z, is anybody born from the mid-'90s to the mid-2000s, and they're the following age group to influence the buying process. By 2020, Gen Z is expected to account for 40% of entire customers. A study says "Age Z is one of the most impressive shopper powers in the market today. Their purchasing power is $44 billion and grows to $600 billion while considering the impact they have on their folks' spending. If you…

Flashtalking Launches Beta Social Integration, Delivering Industry’s Leading Creative Personalization Management to Facebook and Instagram,…

Flashtalking, the leading global independent primary ad server specializing in open web creative personalization, is extending its expertise to social networks, beginning with Facebook and Instagram integrations. The move comes at a time when there are an estimated 2.7 billion social media users worldwide, and socially driven commerce continues to thrive. As sophisticated marketers strive to provide the consistent, personalized stories that customers across the open web and social platforms expect, Flashtalking's Social…

Share Love this Valentine’s Day with OUTFRONT Media Instagram Filters

Out Of Home and Social Media Come Together For a New Way to Send Valentines in the Digital Age OUTFRONT Media Inc., one of the nation's largest out of home advertisers, announced that it has developed a new Instagram filter for its Share Love campaign that will run from Feb. 13-14. The activation brings the tradition of sending Valentine's Day letters into the digital age and delivers a new way for people to share sentiment with loved ones. According to a 2019 study by Kantar Millward Brown, out of home is the #1 preferred…

Instagram Now Attracts a Larger Audience Than Facebook Among Top Brands According to New Report From Socialbakers

Among top 50 brand profiles, Instagram has a larger audience and nearly 20X more interactions than Facebook, according to Socialbakers' new Q4 2019 Trends Report Socialbakers, the unified marketing platform for social media marketers, released a comprehensive report on Social Media Trends for Q4 2019. Key insights from the report include Instagram overtaking Facebook in audience size, the relative decline in engagement during the holiday season, the popularity of vertical videos, the dominance of women among fans and…

Salsify Social Commerce Capability Enables Brands to Sell on Facebook, Instagram, and Google Shopping

As social buying evolves, new functionality enables brands to sell directly on social channels without sacrificing other channel investments Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, announced the availability of Salsify for Social Commerce. Salsify for Social Commerce enables brands to use Salsify to manage the entire social selling journey for consumers, from product discovery to research to buy across multiple channels. This full range of capabilities, which…

Oribi Holiday Study: Online Stores See Low Traffic From Facebook and Instagram

Study revealed the online shopping behavior of over 17.5 million consumers across 512 eCommerce websites and various marketing channels Oribi, a leading website analytics solution, and direct competitor of Google Analytics, which converts raw data into actionable insights, released its analysis of online holiday shopping trends. The study analyzed online shopping behavior of over 17.5 million consumers across 512 eCommerce websites and various marketing channels - direct marketing, Facebook, Google, Google Paid and…

Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media…

The population of Spain is 47 million. The population of Argentina is 45 million. The number of followers on FC Barcelona's Instagram handle: 80 million and above. Interesting isn't it! It was a special Thanksgiving Sunday that we will remember for more than one sporting reason. First, 2019 Formula One (F1) season came to an end at Abu Dhabi with Brit Lewis Hamilton signing off the year with another win. And, second, the Spanish soccer giant, FC Barcelona had a ball yesterday, routing La Liga rivals Atlético de…

Video Tool Loom Raises $30 Million; Instagram Co-founders Kevin Systrom and Mike Krieger Among Investors

This week, Work Communications and Video platform Loom, announced that it has raised $30 Million funding. Andrew Reed of Sequoia led the funding, Co-partnered by Kleiner Perkins and Dylan Field of Figma. The fascinating new funding round also saw the entry of Instagram’s co-founders, Kevin Systrom and Mike Krieger, and Front’s CEO and Co-founder, Mathilde Collin as investors. This is Loom's second-biggest funding since their Series A in late 2018. In an official blog, Loom Co-founder and CEO Joe Thomas said, "We believe…

New Data from The Manifest Says Most People Don’t Actually Care About Instagram Removing “Like” Counts

Instagram Announced That It Will Start Hiding like Counts for US Users. Celebrities and Influencers Have Spoken out About the Decision, Expressing Discontent or Approval. Most People, However, Don't Really Care About the Platform's Decision Most people don't care if Instagram users can see likes, suggests a new survey from The Manifest, a business news and how-to website. Media coverage so far highlights opinions from those in the spotlight, but what about the average user? A survey of 502 Americans found that more…

Issuu Launches Issuu Promote: Story Ad Integration for Facebook and Instagram

New Issuu Story Cloud Feature Increases Content Velocity, Enabling Marketers and Creators to Easily Turn Social Media Stories Into Ads for Facebook and Instagram Issuu, the world’s largest digital discovery and publishing platform, announced an addition to its Story Cloud suite of solutions with the launch of Issuu Promote at the Adobe MAX conference in Los Angeles. Issuu Promote is a Story ad integration tool that enables marketers and creators to turn brand-approved assets into social media Story formatted ads. This…

Branded Stores with Integrated Instagram Checkout Lands Top Creators for Teespring

Leading social commerce platform Teespring is revealing that it has attracted some of the world’s top creators with the launch of Branded Stores. The latest product release allows creators to have a fully branded customer experience whilst using all of Teespring’s end-to-end fulfillment services. This fully customizable product allows a 360 shopping experience from URL, storefront, listing page, checkout and custom packaging enabling a full commerce solution to creators with their brand front and center.  At the core of…

Thousands Around the World Protest Instagram to Make #EveryBODYVisible on October 29 International Internet Day

On October 29, International Internet Day 2019, a joint coalition of activists from around the world will protest censorship on social media platforms under the hashtag banner EveryBodyVisible. #EveryBODYVisible is an online campaign specifically highlighting Instagram's censorship of women, the LGTBQ+ community, People of Color, pole dancers, sex workers, photographers, models, artists, feminists, yogis, fitness athletes and other marginalized interest groups. Instagram, a top photo and video-sharing social networking…

Long Island SEO, Shares 4 Ways Instagram Can Maximize Brand Visibility For The Yoga Industry

From ashtanga to bikram, yoga is one of the most versatile forms of physical and mental wellness one can undertake. Yoga also stands as one of the most bustling industries, which is why it's important for companies to know how to maximize digital media. Long Island SEO, fishbat, shares 4 ways Instagram can maximize brand visibility for the yoga industry. Marketing Technology News: Freckle and Icrossing Announce Privacy-Compliant Search Partnership Instagram is seen as one of the best social media platforms for photo…

ChannelAdvisor Enhancements, Including Checkout on Instagram, Enable Brands and Retailers to Strengthen Holiday Season Performance

Additional features include keyword automation, new ad types for Amazon Advertising, and a new comprehensive performance dashboard for Where to Buy ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions, announced new enhancements to its powerful e-commerce platform to help brands and retailers expand their marketplace reach, optimize their online advertising, and streamline retailer data to facilitate time and cost-saving efficiencies for continued growth this holiday season and beyond. By…

Effortless and Effective Instagram Content Plan With Combin Scheduler

Combin holds a presentation of Combin Scheduler, a new planner for Instagram posts and Stories. Combin Scheduler is an easy-to-use tool for advanced content planning on Instagram. The presentation of the application takes place at DMEXCO 2019 - Digital Marketing Expo and Conference in Cologne Sept. 11-12. Marketing Technology News: Comlinkdata and Tutela Join Forces to Optimize Subscriber Experiences and Customer Growth in the Telecom Industry On Sept. 11 and 12, the Combin team attends DMEXCO 2019 to present its new…

Why Your Digital Marketing Strategy Needs Instagram

Do you use Instagram for business? To me, answering that question should be the same as if someone were to ask: Do you have a Digital Marketing strategy? Both should receive an unequivocal yes. But you’d be surprised how many people bypass Instagram for their brand and miss out on what could be one of the best Visual Marketing tools out there. What makes it so great? Glad you asked. Here are five reasons Instagram Marketing should be part of your brand’s Digital Marketing strategy. 1. Direct Access to Your Target…

TIDAL Unveils Playable Video Sharing Capabilities For Instagram Stories

Users Can Also Share Songs and Albums Directly to Stories Across Social Channels Global streaming and entertainment platform, TIDAL, is announcing a series of enhancements to its social sharing capabilities. Starting today, TIDAL members are able to share the platform's robust catalog of music to both Instagram and Facebook Stories, while playable video content can be shared to Instagram Stories. TIDAL members using iOS and Android devices will see the new sharing option across all content when clicking the three-dot…

Instagram #Ad Use Grew by 90% in the First Half of 2019

The Influencer Marketing company Buzzoole has released the results of its new research on the use of #ad on Instagram during the first half of 2019. Despite having been under scrutiny for issues such as Influencer fraud and a continued lack of transparency, the number of posts created shows a double digit growth of 90% YoY. The analysis was conducted tracking the most common ‘transparency hashtags’ – #ad, #sponsored and #sp – across the globe, using a combination of social listening tools and previous research conducted…

Pixability Announces PixabilityONE, an All-In-One Solution for Audi-Ence Targeting, Optimization, and Reporting for YouTube, Facebook,…

Platform Will Give Advertisers the Ability to Manage Over 75% of All Video Ad Campaigns Being Run Worldwide Through One Unified Interface Video advertising software and insights leader Pixability announces the launch of PixabilityONE, a first-of-its-kind software platform powered by data science, used for running campaigns across the premier video advertising destinations, all in one place. Those destinations include YouTube, Facebook, Instagram and Connected TV platforms like Amazon. The PixabilityONE platform can be…