Instagram is the current ruler in the kingdom of Social Media. If you have any doubts about it, check out the numbers behind this social giant: this network currently has 1 billion monthly active users, 60% of which log into their profiles every day. With 20 million businesses present on Instagram, it is hard to estimate even roughly how much revenue the platform gets. No wonder there are many Instagram lookalike and clone apps. Each of them is trying to get into the spotlight of user attention. Read More: Navigating…

Instagram Stories and Video Ads Become Branding Staples in Social; Investment in Apple Search Ads Accelerates Kenshoo, a global leader in marketing technology, released The Kenshoo Q1 2019 Quarterly Trends Report, and accompanying infographic, detailing Q1 spending growth in social (27%), paid search (11%) and Ecommerce Channel Ads (ECA) (83%) on a year-over-year (YoY) basis. As Kenshoo continues to expand its support for myriad ad types within key publishers, more trends emerge that highlight the value of each stage in…

SOCi Ads PLUS Enables Multi-Location Brands to Quickly Create andDeploy social Media Ad Campaigns Across Thousands of Local Pages SOCi, the leader in social media and reputation management for multi-location brands, announced the launch of SOCi Ads PLUS. This new solution makes it easy for multi-location brands, and agencies to drive growth through localized social advertising, empowering national and local marketing teams to efficiently reach their local audiences and promote dynamic, localized ads across hundreds or…

Vade Secure's Q1 Phishers' Favorites Report Also Investigates the Increasingly Sophisticated Tactics Being Utilized by Cybercriminals Targeting Office 365 and Corporate Email Users Vade Secure, the global leader in predictive email defense, published the results of its Phishers' Favorites report for Q1 2019, which reveals that social media phishing, primarily Facebook and Instagram, saw the highest quarter-over-quarter growth of any industry with a 74.7 percent increase. While Facebook has been in the top 10 since the…

Instagram Story Highlights are a powerful tool that can help companies attract new followers, increase overall sales and add value to their online profile. Internet marketing agency, fishbat, shares several creative ways business owners and managers can use Instagram Stories to showcase their company. Advertise Different Product Categories or Collections. Retailers or brands can group their Instagram Story Highlights according to different product categories or collections. For example, apparel companies can make…

Planning a product launch and wondering how much of your limited budget to allocate to digital advertising? We have no doubt of the answer: All. When it comes to social advertising, not all platforms are created equal. The reality is traditional Facebook advertising still dominates many marketing budgets with its 2.3 billion users. Although Facebook and Instagram share many similar functionalities — interaction with friends, a real-time feed of visual content, not to mention the fact that both platforms are owned by…

The Influencer Marketing company Buzzoole has released the results of its new research on the use of #ad on Instagram during 2018. Despite having been under scrutiny for issues such as Influencer fraud and a continued lack of transparency, the number of posts created shows a double digit growth of 42% YoY. The analysis was conducted tracking the most common ‘transparency hashtags’ – #ad, #sponsored and #sp – across the globe,  using a combination of social listening tools and previous research conducted during the first…

Ingage by Scrollmotion, the leader in branded marketing content creation -- no design experience required, launched Instants 2.0.  Instants 2.0 enables businesses to create beautiful and engaging custom videos, using the speed and simplicity of the 3-step Instants workflow, in under 60 seconds.  Downloadable free for iPhone from the App Store, Instants 2.0 offers more customization free of charge, including the brand new Instagram-friendly 9:16 aspect ratio, built-in templates, styles, filters, custom colors, speed control,…

Instagram by its virtue can be beneficial and prove to be really a great social media platform that will help you in your social media optimization campaign. If you are thinking of making the most use and action of the free photo-sharing social media optimization platform Instagram then this is the right time to implement it in your business' social media account. These photos will ensure high SMO while you can focus on other areas of your business such as visiting clients, attending meeting and events, or for co-worker…

Businesses of all Sizes Can Now Take Control of Digital Advertising Campaigns to Acquire and Grow the Highest Value Customers at the Lowest Cost With its powerful technology platform, New Engen helps companies acquire and grow the highest value customers at the lowest cost across digital channels. The company unveiled its new self-service product offering, now available for Facebook, Instagram, and search engine marketing (SEM), so that marketers at companies of all sizes can manage thousands of campaigns and millions of…

97% of Consumers Feel They Can Still Trust an Influencer Openly Partnered with a Brand A new global report compiled by Rakuten Marketing reveals YouTube’s monopoly on the ‘influencer’ is over. Instagram is named the platform most commonly used to view influencer content (65%), beating the video streaming platform by 3%. The survey also revealed that the power of influencer marketing is far from slowing down. In the UK, 81% of consumers report that they have now made a purchase by following a link shared by an…

Evolution of Influencer Marketing in the Travel Industry Curacity, a data analytics company serving the luxury hotel industry, announced that the company is partnering with CitizenNet, a Condé Nast company. CitizenNet is a Facebook Marketing Partner that focuses on Audience Prediction Technology. By partnering with CitizenNet, Curacity will introduce a new product, turning influencers into a quantifiable, revenue-driving channel for luxury hotels. Through this partnership, Curacity and CitizenNet will be bringing to…

Additional Winners Will Be Selected for the Themes of Sustainability, Environmental Consciousness, Energy Transition and Green Technology Bank of the West is showcasing the impact of environmental, social and technological change through an Instagram contest, #CapturetheChange, a unique competition harnessing the accessibility and ease of Instagram to highlight the unprecedented change going on in the world around us. Participants of all skill levels – from novices to professional photographers – are invited to…

In a bid to eradicate fraud from influencer marketing, Buzzoole has developed proprietary technology that can identify fake accounts, fake followers and fake engagements or interactions. Based on opted-in first-party data collected from Instagram Business Accounts supplied by actual influencers and creators on Buzzoole’s platform, the technology will deliver to brands influencers who can guarantee real audiences, real engagements and real robust results. According to the eConsultancy survey 'Influencer Marketing…

Monthly Spending on E-Commerce Channel Ads Increased by 5x Since January 2018 Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its global Q4 2018 Digital Advertising Benchmark Report. Marin Software's research confirms that search spend grew 10% globally year-over-year, advertisers spent larger portions of their budgets on Instagram Stories, and advertisers continued to invest in lower-funnel product-focused ads to take…

 When effective campaigns rely so heavily on the trust of audiences, it is the responsibility of both the influencer and the brands to preserve authenticity  Everyone wants to be popular online. Some even pay for the privilege, using bots to falsely inflate their followings in a bid to gain paid brand partnerships. Those who have, are right to be nervous. Following Keith Weed’s high profile announcement that Unilever would no longer be working with influencers with fake followings, all eyes were on the validity of social…

With Instagram Analytics, Panoply Is a Marketer's Dream Panoply, the smart cloud data warehouse built for business intelligence, announces the availability of Instagram as a native data connection. With Instagram support, Panoply customers can track performance and metrics for Instagram marketing efforts with Panoply and their data visualization tool of choice. Panoply's new Instagram connector joins other data sources such as Facebook, Twitter, Google Analytics, Salesforce and 150+ more that can be added and combined…

Enables Social Media Analysts to Estimate Impressions & Reach of Instagram Posts, as Well as Track and Benchmark Instagram Campaign Performance Unmetric, an enterprise solution for branded content analysis and discovery, announced it added data on Instagram post impressions (number of times a post is displayed) and reach (number of people who saw a post) to its Analyze product. The company also added Instagram Campaign Intelligence to the platform. Analyze for social media analysts is one of three core Unmetric products…

BCW Study Finds 92 Heads of State, 48 Heads of Government and 36 Foreign Ministers Have Personal Accounts on Instagram First bullet of release dated December 4, 2018 should read: Ghana’s President Nana Akufo-Addo is Sub-Saharan Africa’s most followed leader on Instagram with 431,000 followers... (instead of 431 million). The corrected release reads: Instagram Is the Fastest Growing Social Network Among World Leaders Also Read: Research Reveals Employees Switch Apps Over 1,100 Times a Day Indian Prime Minister…

Since Launching in Early October, Instagram Polls Have Been Intensely Popular for Users — Particularly Among Brands and Influencers It may have taken the public a while to realize that Instagram polls weren’t anonymous, but it didn’t take long for the new feature to garner much excitement from users. Since launching in early October, Instagram Polls been intensely popular for users — particularly among brands and influencers. How Influencers Engage Their Followers with Polls Bloglovin’ polled their 87K+ follower base of…