Social Report, One of the Industry's First Social Media Management Tools, now Offers Scheduling of Instagram Posts Directly From its Platform. In social media management, one of the most wanted features was the ability to schedule Insta posts directly. This update comes after Social Report's recent partnership with Instagram and Facebook. "This update gives social media managers, agencies, and organizations the edge they need by providing more flexibility to their presence on Instagram," said Vitaly Veksler, CEO and…

Instagram continues to add followers, not in thousands, but in millions every year! Yet, you may not find your Chief Marketing Officer on Instagram, or worse, with a minuscule fan-following and posts that reflect limited brand-savvy. While marketers and advertisers look to build their marketing channels with an eye on Instagram audiences in 2018, missing out on a CMO account could count as an impediment, especially when you are targeting millennials. Here’s a quick guide on how B2B CMOs can grow their brand value on…

Shopify Enables Shopping on Instagram for Businesses in Eight Additional Markets Shopify Inc., the leading multi-channel commerce platform, announced its expanded integration with Instagram. The “shopping on Instagram” feature that allows businesses to tag products in Instagram posts is now enabled for merchants in eight additional markets: UK, Australia, Canada, Germany, France, Italy, Spain and Brazil. This strategic expansion unlocks the potential for Shopify’s merchants to sell to Instagram users all over the world.…

$2500 Worth of Tests Demonstrate Better Reach, Reactions, and Views for Video on Instagram over Facebook, and Further Reach, More Clicks, and Lower CPCs on Instagram Videos over Carousel Ads Ahead of Social Media Marketing World, Animoto, the company that makes it easy for anyone to create powerful and professional marketing videos, announced research that they conducted this month, testing the effectiveness of video ads on Instagram. On Facebook's Q4 2017 earnings call, it was announced that there are 2 million active…

HubSpot Deepens Alignment with Facebook Across Multiple Product Integrations HubSpot, a leading CRM, marketing, sales, and customer experience platform, announced that Facebook has recognized the company for its rich capabilities, deep expertise, and long track record of success in advertising technology, naming HubSpot an official badged marketing partner. The new partnership builds upon existing collaboration between the two companies, which includes several different integrations, such as the ability to schedule and…

Hootsuite Has Announced That the Newly Available Features for Publishing on Instagram Would Roll out on 31 January for All Hootsuite Customers That Operate a Registered Instagram Business Profile Leading social media management platform, Hootsuite, has announced a deeper integration with Instagram. With this integration, the Hootsuite customers can perform direct scheduling and publishing on Instagram through the Hootsuite dashboard. In an official blog, Hoostuite has announced that the newly available features roll…

With the Addition of Instagram Owned Measurement, Nielsen Now Offers Insights Across Three of the Biggest Social Media Publishers Nielsen announced that it has added Instagram owned measurement into its Social Content Ratings® (SCR) platform. This launch marks the first time that Instagram will be measured and delivered by Nielsen's syndicated social TV measurement solution. With the recent additions of Instagram and Facebook metrics, Nielsen's SCR platform now offers insights across three of the biggest social media…

 SOCi, a leading SaaS enterprise solution for large-scale social media and reputation management, announced the release of new and improved features to the SOCi platform. The brands, franchises, agencies, and property management firms that leverage SOCi's technology platform to manage their local social media and reviews pages can now benefit from the following new functionalities: Instagram Publishing & the New SOCi Mobile App Adding to the suite of tools business can use to publish content across…

More brand mentions on Instagram Stories vs. Snapchat among influencers according to the Snaplytics Quarterly Report Snaplytics is a marketing platform for new social channels including Snapchat and Instagram stories. This month, they are expected to launch their Brand Listening service to analyze brands share of voice among influencers and which influencers are most active on the story based platforms. According to the company, influencers are more active endorsing beauty brands through Instagram Stories than on…

VidMob connects brand marketers of all sizes with its community of over 5,000 professionally trained video creators  VidMob, a technology-enabled marketplace for video creation, has been awarded the Partner badge for the Facebook Marketing Partners and Instagram Partners program, within the Content Marketing specialty. The Facebook marketing and Instagram partners program can put businesses at the forefront of advertising growth on their platforms. It enables marketers to find quality partners who are a fit for what they…

Social Media has transformed the relationship between brand and customer. It has bought shoppers closer to the brands they love and allowed for faster, more frequent interactions. On Instagram, 90 percent of the platform’s billion users follow a business. That’s a huge number, welcoming branded content into their social feed. It’s a remarkable shift in a short amount of time. Consider fashion brands, who ten years ago would have communicated with their customers seasonally. Executing a big brand campaign to set the tone…

Livestreamed Performances by Superstar Artists Selena Gomez, Billie Eilish, Blink 182, Coldplay, French Montana, Green Day, Kesha, Lumineers, Sting, YBN Cordae and Anderson. Paak Drive January and February 2020 Growth LiveXLive Media, Inc., a global digital media company focused on live entertainment, has entered the new decade with substantial growth in viewership, up 54% for the first six weeks of calendar year 2020 versus the same six-week period in 2019, and a surge in cross-platform social media engagement of over…

Tour and Activity Operators Can Now Seamlessly Build Multi-channel, Always-on Digital Advertising Campaigns That Drive Online Sales Sojern, a leading provider of digital travel marketing solutions, announced expanded support for attractions customers around the world to provide an alternative to the high commission rates charged by online travel agencies (OTAs). Packaged as a subscription, Sojern can now help attractions customers of all sizes promote their tours, activities and experiences via Facebook, Instagram,…

Tour and Activity Operators Can Now Seamlessly Build Multi-channel, Always-on Advertising Campaigns That Drive Customers to Book Online Sojern, a leading provider of digital travel marketing solutions, and Xola, a leading online booking and marketing platform for tour operators and attractions, announced an initiative to bring digital marketing solutions to global attractions customers. The collaboration offers a seamless way for the owners and operators of tours and activities already using the Xola platform to promote…

Sidecar Additionally Launches Support for Google Display and Video Ads as Part of the Company's Increased Focus on Audience Management Across Channels Sidecar continues to solve the pain points facing digital marketing teams in retail, and today's latest step is the introduction of the next generation of Sidecar for Facebook & Instagram. Critical among the new features is the granularity with which Sidecar automatically creates and manages audiences for Facebook and Instagram ads. In addition, the company's heightened…

"The demise of the third-party cookie will lead to brands increasingly focusing on methods to acquire and leverage first-party data." Journey into Tech  Hi Matt, as the greater industry has continued to evolve, and you think about your particular journey with Technology, any new reflections on the role you have played? What inspires you most in your role at Pepperjam? 20+ years into my love affair with Digital Marketing, and yes it is still a love affair, whatever small role I may have played in its evolution is…

Digital Extension to California Road Trip Republic Ad Taps Five Media Platforms to Deliver Personalized Consumer Experiences As an extension of Visit California’s California Road Trip Republic “Born to Be Wild” commercial that launched in late 2019, consumer action agency Mering has created unique digital experiences across five media platforms including Instagram, Snapchat, Spotify, Pinterest and TripAdvisor. The multichannel campaign, which began rolling out this month in the United States, Canada, Mexico, Australia…

With the unification, the former RADP group of assets will now be known collectively as Pulse across Africa Ringier Africa Digital Publishing (RADP) (RADP.Africa), one of Africa’s leading media groups is unifying its assets across the continent - to form one integrated media company under the Pulse brand. With the unification, the former RADP group of assets will now be known collectively as Pulse (Pulse.Africa) across Africa. Its digital media arm 'Pulse' will retain its Pulse.ng (Nigeria), Pulse.com.gh (Ghana) and …

Movie studios typically develop their media plans way before their trailers drop. Why delay securing the inventory when you know, based on the movie’s themes and its stars, who the likely fans are and the best channels to reach and engage them? But I think that strategy misses the boat. Studios have a major event - the trailer drop - that can provide them with a ton of insight into who the actual audiences for their movies will be. If they take the time to listen to that data, they’ll have what they need to create…

CommentSold, social commerce platform, and Lightspeed, cloud-based point-of-sale system, announced a strategic partnership to fuel boutique retailers' growth. This partnership involves integration between the two platforms that provides brick and mortar retailers the opportunity to add social media as a selling channel. Lightspeed users can now take advantage of CommentSold's integrations with Facebook and Instagram, tapping into a huge market. Marketing Technology News: YRC Worldwide Launches New Industry-centric…