As we close November and are about to move into December — the peak of the holiday season — it’s now crunch time for brand marketers to attempt to capture the interest of new and returning shoppers. Where better to look than on the core social platforms: Facebook, Instagram and Pinterest? While many e-commerce brands may already be spending a chunk of their budgets on these platforms, the key to success lies in understanding how to differentiate content and adapt it to each platform. What works in an ad for one platform…

As part of their mission to provide businesses with a multitude of avenues for growth, online marketing agency, fishbat, discusses 3 ways Instagram Stories help build your brand. The idea of using ephemeral content to grow a brand might seem counterintuitive at first, since the postings are only available for a limited amount of time. However, with their massive popularity comes massive potential for raising awareness of a company and what they have to offer. Marketers have started to realize the returns that effective…

Most People Use YouTube and Instagram More in 2018 Than 2017, Outperforming Other Channels Such as Facebook. in Addition, Women Tend to Use Social Media More Frequently Than Men People tend to use social media – particularly YouTube and Instagram – more in 2018 compared to 2017, according to a new survey from The Manifest, a business news and how-to website. Nearly two-thirds of social media users report they use YouTube (63%) and Instagram (61%) more in 2018 than 2017, compared to 52% who say they use Facebook more…

In the era of social media, every marketer understands the brand value of a strong online presence, particularly on the most popular platforms such as Instagram. From what began as a simple photo-sharing platform, Instagram has developed into an essential tool for businesses, especially B2C. Consider the value proposition of Instagram — a highly visual platform, with millions of highly engaged users, in large, thanks to the thousands of influencers with mass appeal and the ability of brands and individuals to influence…

Horizontal videos – out; vertical videos – in. The rise of Instagram TV (IGTV), Instagram’s vertical video platform sets the stage for marketers and brands to showcase their products, tapping into the format of choice for today’s consumer. New Kid on the Block Instagram’s foray on the vertical video comes as no surprise, as mobile devices garner 60% of all video views worldwide. First to take advantage of this trend was Instagram’s competitors, YouTube and Snapchat. While YouTube reigns supreme when it comes to…

The Instagram Shopping App Could Become An Uber-Cool Visual Storefront in One Tap, If It Comes Alive Following the success of IGTV, Instagram is now taking digital customer experience to an all-time high with its speculated shopping app. With Instagram’s standalone shopping app, customers can experience seamless shopping while finding better and more relevant products on their mobile screens. Unmatched photo quality, better content discovery and chat assistance could be some really interesting features that stores and…

These Small Businesses Ran Local Advertising That Drove Foot Traffic, Sales, and Attention from Major Publications Animoto, the company that makes it easy for anyone to create professional marketing videos, showcased business results from customers who have become successful video advertisers on Instagram. Using Animoto's online video maker to create their videos, these businesses produced videos optimized for the Instagram Feed. 48 Percent Increase in Sales for this Ecommerce Beauty Brand Click n Curl is a…

In 36 Month Analysis, Brand Networks Chronicles Instagram’s Maturity Brand Networks, the company recently named a “Leader” in Social Advertising Technology by independent analyst firm Forrester Research, released the findings of a study analyzing 36 months of data and examining more than 44 billion Instagram ad impressions served on behalf of the company’s customers. The report, which looks at advertising trends from June 2015 to July 2018, reveals Instagram’s stunning growth since the launch of its Ads API, its price…

Top Picks from Martech Series. Original MarTech Insights from the Week Gone By. Our staff writers present a sneak peak about the latest from Google. They have also been covering the importance of Design Systems along with emerging Social Media methodologies. Our last round-up for the week is about Instagram’s latest user control feature and how it will help stop Social Media abuse. Google Cloud Next ’18: Key Announcements Every CMO Should Know from the Event Google Cloud Next ’18 Led the Way in Turning More Heads that…

Time-Policing Is Live on Instagram; Focuses on Screen Zombies Who Spend Too Much Time on The Apps and Are Susceptible to Suicide, Bullying and Fake News Last week, I was talking to a few VPs of Product Marketing, for the Interview Series, about the validity of 30-second videos and their performance! Looks like, Facebook heard it all… (speculation!) After an unknown source leaked screenshots from the Time Well-Spent movement in June, we knew this feature was obviously going live; but not when. It came a month too soon, I…

The real estate marketing landscape has undergone a dramatic change in recent years. No longer are billboards, benches, and colorful blazers the best ways to stand out. It’s a digital world and home buyers and sellers are spending more time looking at social media than ever before. Of the social networks, Instagram is one of the fastest growing in existence. Instagram plays into our growing global smartphone addiction. This photo and video sharing platform works primarily via mobile. There is a desktop version, but its…

Over 1.8 Billion Listing Ad Impressions Have Been Seen by Potential Buyers Adwerx announces that it has incorporated ads on Instagram into its highly regarded Automated Listing Advertising Program. Instagram has rapidly become one of the most popular social networks with over 800 million active monthly users. The addition adds to Adwerx's ability to provide real estate agents with comprehensive visibility for their real estate listing ads. New automation partners will be automatically enrolled into the Instagram…

Shareablee's Enhanced Reporting Provides Greater Insight for Digital Marketers Surfing the current wave of Instagram advertising in #martech, Shareablee has announced the expansion of its Instagram performance analytics to include several new insight metrics, including Instagram Stories and video views. With the average brand’s Instagram presence increasing 27% year-over-year through May of this year – even without taking video views into account – the need for greater insight into all formats on the platform is becoming…

New Clinch Product for Instagram Stories Provides Analytics and Unique Insights Regarding Client Data Segments and the Best Performing Creative Move aside LinkedIn and Twitter, and make way for Instagram. In the chats we do with the global marketers from various industries, most agree to the growing prominence of Instagram Marketing and how the social media and image sharing platform is steadily becoming the 'Product discovery platform' of the future. With the launch of IGTV and a recent update to its Instagram Stories,…

Instagram Offers Australian iPhone Users a Chance to Verify Their Accounts, To Offer the Same to Android Users in Couple of Weeks As a social influencer, it’s important for you to get that “Verified” blue tick against your handle on your social media presence. Yet, getting one on Instagram has been a steep uphill task. Not anymore. Instagram is reportedly testing a new verification process with an official request form, publicly accessible within the app for the first time. Before you check your app for that request…

IGTV Allows Users To Generate Up To 60-Minute Long Videos, Allowing Content Providers To Up Their Video Content Popstar and actor Jaden Smith just released his five-track-long new album titled ‘Electric’ on IGTV! And we are now beginning to get a hang of this new platform by Instagram. Last month, Instagram announced that it has reached 1 billion users. The company also announced "a new app for watching long-form, vertical video," i.e. Instagram TV (IGTV). IGTV is available as an added feature in the app, as well as a…

Jason McDonald, a Top-rated San Francisco SEO Consultant and Director, JM Internet Group, Shared These Tips for Instagram Marketing The JM Internet Group, a leader in books on SEO, Social Media Marketing, and AdWords for small business marketers, is proud to announce that a new post on Instagram marketing. Instagram is a key component of social media marketing, as the social network (owned by Facebook) is one of the largest social media networks in the world. It is also notable for its reach to younger people and its focus…

iClimber, Leading Social Media Marketing Company, Is Announcing a New Service for Instagram Marketing That Will Help Increase Followers and Likes Naturally. iClimber, a leading social media marketing company, is announcing a new service for Instagram marketing that will help increase followers and likes naturally. Instagram recently announced that it no longer will display their feeds based on the most recent posts, but rather based on what they think the user is interested in. They use various factors to decide this,…

API-Based Affiliate Application from Moltin Allows Influencers to Create Microsites On-The-Fly and Makes User-Generated Content Shoppable Moltin, the provider of an API-first digital commerce platform that powers retail innovation, has announced the Dynamic Influencer Program, a new social commerce affiliate application that allows retailers to engage brand advocates to promote and sell products on Instagram and other social platforms. The fully customizable application enables influencers to create brand-specific…

New Sharing Feature of GoPro Helps Move Content to Insta Directly From App This is the news that is going to make you smile! No more million steps to connect GoPro videos and photos to the Insta Story feature, because GoPro App has simplified life hereon. Beginning today, you can now add your GoPro photo/video directly to your Instagram story from the GoPro app in just a few taps. Other cool new tools you can experiment with include trimming your video to the exact clip desired, wide shot for that perfect angle and…