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MarTech Video Interview Raffi Bagdasarian – Paket.tv

https://www.youtube.com/watch?v=b_1vPUnWYvY The Pandemic-induced lockdown has unleashed an unprecedented level of obsession with streaming experiences. Video platforms are trying new formats to keep viewers engaged. With TV and on-demand video content charting new heights in consumption and screen-time compared to other native advertising formats, it's time the industry gathers brute momentum behind streaming experiences once the pandemic eases (or the effects of this pandemic vanishes). Paket.tv is already a step…

Kasha Cacy Appointed Global CEO of Engine

Data-driven marketing solutions company Engine announced the appointment of Kasha Cacy as the company’s global chief executive officer, a new position. Effective Sept. 4, Cacy will oversee Engine’s 17 offices across North America, the UK, Europe and Asia-Pacific, leading the company’s marketing solutions offering, from insights and content to distribution and technology. Cacy joins Engine from UM, the full-service marketing and media agency network of IPG Mediabrands, where she served as US CEO. She will be based out…