Soulmates.AI

Soulmates.AI, an AI-driven martech startup focused on making marketing work for everyone, has launched Social ROI Reporter (SRR), a tool that helps brands and agencies measure the dollar value of social media and influencer marketing campaigns. Competitive solutions only measure social reach and tally the cost of some interactions against systems blind to seasonal, historical and industry variations. Last year, a study on Nike's Colin Kaepernick campaign suggested the brand earned $43M in 'media exposure.' Yet, no…

Dedicated to Understanding Consumer Interests, Passions and Motivations, the Artificial Intelligence Company Now Helps Brands Measure and Build Consumer Trust In an era where advertising is considered broken and consumers prefer to dodge interruptive brand messages across platforms, it is increasingly getting difficult for companies to measure and maintain consumer trust. However, Amazon continues to be a game-changer. Where companies waste tens of billions of dollars on ineffective traditional advertising, in the latest…

Earned Media Value Index to Help Marketers Identify High-Performing Partners Julius, the 100 percent vetted and curated influencer marketing solution, has expanded its dataset to include Ayzenberg’s Earned Media Value Index (EMVI). Beyond clicks and engagement metrics, brands and agencies can now leverage the Julius platform to search for, message with, and measure social influencers according to their real-world, monetary performance. Read More: Interview with Jon Lombardo, Global Brand Strategy Lead, LinkedIn Julius…