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Sports Marketing

Penske Media Appoints Chief Digital Officer

Penske Media Corporation (PMC) announced the appointment of Craig Perreault, a 16-year executive with the company, to Chief Digital Officer. In this newly-created role, Perreault will continue to focus on product strategy, business development, monetization, and audience development for PMC’s portfolio of award-wining brands, which includes Rolling Stone, Variety, Robb Report, Deadline, and WWD. “Craig’s in-depth knowledge and experience across our organization and industry uniquely equips him to drive key areas for PMC…

Dawn Adds Sports Marketing Expertise With Playmaker, Bleacher Report’s Creative Agency

Playmaker Brings Authentic Sports Proficiency to The Modern Marketing Portfolio Dawn is adding Bleacher Report's in-house creative agency Playmaker to its portfolio of specialist agencies. The addition of Playmaker expands Dawn's best-in-class marketing services portfolio with a leading voice and expertise in sports marketing, strategy, and content creation. For Playmaker, this partnership will broaden its exposure to a powerful collection of leading brands across endemic and non-endemic brand categories. Bleacher…

The Role of AI in FIFA World Cup 2018

The countdown to the world’s greatest sporting event ends today. Yes, today the FIFA World Cup 2018 kicks off at Luzhniki Stadium, Moscow.  Even before the event began, the marketing and branding giants began to place their might behind their teams and players (most are celebrities in their own right!). However, this World Cup is steaming around the current Brobdingnagian – Artificial Intelligence! I was baffled by the kind of simulations that poured in from AI/Machine learning labs. Most of them are predicting the likely…