Banner Before Header
Browsing Tag

SteelHouse

SteelHouse Integrates Shutterstock API to Provide Brands with Millions of Images & Videos for Free

Strategic Technology Integration Allows Advertisers to Use Shutterstock Content Without Leaving the SteelHouse Advertising Suite SteelHouse, an advertising software company,  announces its integration of Shutterstock, a leading global technology company offering high-quality content, tools, and services through its creative platform. SteelHouse is now a part of the Shutterstock API Partner Program and has completed an integration to include the vast Shutterstock library in the Ad Builder of their Advertising Suite. The…

Mobiquity Technologies Expands Sales Organization with Two New Strategic Hires

Gina Doria and Henry Wong Join Mobiquity Sales Team Mobiquity Technologies Inc., a company providing mobile first, next generation programmatic advertising capabilities is pleased to announce Gina Doria and Henry Wong as the newest hires to join an expanding sales organization. Gina joins Mobiquity Technologies' East Coast sales team with a wide range of industry experience. She formerly worked at ValueClick, Conversant, SteelHouse, RocketFuel, and Sizmek. She is also a member of the Forbes Business Development…

SteelHouse Announces Industry First – Verified Visits Attribution

Reveals Full Value of Ads That Meet the IAB Viewable Standard SteelHouse, a leading advertising software company, announces the broad release of its proprietary Verified Visits attribution model. An advertising transparency pioneer, SteelHouse is now offering all of its clients Verified Visits, which reports visits to an advertiser's site that come from an ad that meets the IAB viewability standard. That standard states that an ad must be "50% in view for one second or more." The viewable standard was created to combat…

SteelHouse’s Unique Targeting Technology Allows For Connected TV Audience Extension

Brands Can Now Serve Programmatic TV Ads to New Audiences Proven to Convert SteelHouse's new Connected TV (CTV) offering allows brands to reach the growing number of cord-cutters with the efficiency and data-driven precision of a digital channel. They now offer sophisticated targeting that allows brands to find new, highly-qualified users and serve them television ads. Also Read: SteelHouse Advertising Suite Now Targets Connected TV Audience for Omnichannel Brands With SteelHouse, brands are able to identify…

Steelhouse Adds Industry Veterans Dan Weiner and Rory Mitchell to Executive Team

Steelhouse Fortifies Commitment to Fast-Growing Connected Television Market & Advanced Automation In their latest expansion roadmap, SteelHouse, a leading advertising software company, has announced the hiring of Dan Weiner and Rory Mitchell to its executive team. Read More: Interview with Jon Lombardo, Global Brand Strategy Lead, LinkedIn About Dan Weiner Dan Weiner, whose traditional media experience includes Clear Channel and CBS, is a digital media pioneer who helped launch the FOX Audience Network…

Spearfishing in a Big Net World

How Connected TV Finally Brings Digital Precision to Broadcast Before Jimmy Fallon or even Johnny Carson, there was Milton Berle’s Texaco Star Theatre, which in 1950 captured vast numbers of TV viewers. OK - it was the only thing on. In fact, on any given Tuesday it reached 9% of the US population. Back then, black-and-white TVs ran about $300, while their color counterparts cost $1,000 -- respectively $3,070 and $10,240 in today’s dollars! Additionally, only those located in urban areas could get a signal. Thanks to…

SteelHouse Releases Technology that Disrupts Manual Media Buying

Auto-Resizing Creative and Real Time, Cross-Channel Optimization Solves Big Problems for Big Brands Following the recent release of Connected TV (CTV) advertising, SteelHouse, a leading advertising software company, has added significant innovations to its automated advertising platform. New features include automatic ad resizing to more than thirty sizes in multiple formats ready to launch through six channels. The SteelHouse Advertising Suite offers marketers a single source for branding, prospecting, and…