SteelHouse’s Unique Targeting Technology Allows For Connected TV Audience Extension
Brands Can Now Serve Programmatic TV Ads to New Audiences Proven to Convert
SteelHouse’s new Connected TV (CTV) offering allows brands to reach the growing number of cord-cutters with the efficiency and data-driven precision of a digital channel. They now offer sophisticated targeting that allows brands to find new, highly-qualified users and serve them television ads.
With SteelHouse, brands are able to identify high-value audiences through their associated cookie, IP address, or device-ID and serve them a Connected TV ad. Additionally, SteelHouse has developed the unique ability to build an audience segment of unique users who have been exposed to a brand’s Connected TV ad and then serve those users related ads across the web, mobile, or native.
“Consistent messaging across all channels and devices is a proven way to drive site traffic that ultimately leads to a purchase. We created the ability to apply this to television ads which have been extremely exciting for the brands and agencies we work with,” said Dan Weiner, SVP Enterprise Sales/CTV, SteelHouse.
SteelHouse is an AI-driven, self-service advertising software company for brands of all sizes. The SteelHouse Advertising Suite provides marketers with everything they need to build their own ads then launch retargeting and prospecting campaigns through a display, mobile, native, connected TV, and social media. Our solutions give advertisers total transparency and complete control over their campaigns – all with the fastest go-live in the industry. SteelHouse has more than 700 customers including brands like Virgin America, TUMI, Staples, Beachbody, and others.