SteelHouse’s Unique Targeting Technology Allows For Connected TV Audience Extension

Brands Can Now Serve Programmatic TV Ads to New Audiences Proven to Convert

SteelHouse’s new Connected TV (CTV) offering allows brands to reach the growing number of cord-cutters with the efficiency and data-driven precision of a digital channel. They now offer sophisticated targeting that allows brands to find new, highly-qualified users and serve them television ads.

Also Read: SteelHouse Advertising Suite Now Targets Connected TV Audience for Omnichannel Brands

With SteelHouse, brands are able to identify high-value audiences through their associated cookie, IP address, or device-ID and serve them a Connected TV ad. Additionally, SteelHouse has developed the unique ability to build an audience segment of unique users who have been exposed to a brand’s Connected TV ad and then serve those users related ads across the web, mobile, or native.

Also Read: Steelhouse Adds Industry Veterans Dan Weiner and Rory Mitchell to Executive Team

Dan Weiner

“Consistent messaging across all channels and devices is a proven way to drive site traffic that ultimately leads to a purchase. We created the ability to apply this to television ads which have been extremely exciting for the brands and agencies we work with,” said Dan Weiner, SVP Enterprise Sales/CTV, SteelHouse.

Also Read: How GlassView’s Global Connected TV Platform is Being Embraced By Advertisers

SteelHouse is an AI-driven, self-service advertising software company for brands of all sizes. The SteelHouse Advertising Suite provides marketers with everything they need to build their own ads then launch retargeting and prospecting campaigns through a display, mobile, native, connected TV, and social media. Our solutions give advertisers total transparency and complete control over their campaigns – all with the fastest go-live in the industry. SteelHouse has more than 700 customers including brands like Virgin America, TUMI, Staples, Beachbody, and others.

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