Browsing Tag

strategic marketing

TeamViewer To Enter Landmark Partnership With Mercedes-AMG Petronas F1 Team and Mercedes-EQ Formula E Team

The Mercedes-AMG Petronas Formula One Team and Mercedes-EQ Formula E Team are proud and delighted to jointly announce the leading global software company TeamViewer as a new official partner. TeamViewer will provide the teams with remote connectivity solutions and further cutting-edge technology to drive greater performance over the next five years. The software company breaks new ground as the first brand to agree to a new partnership with Mercedes in Formula One and Formula E, including prominent branding on both cars and…

BELatina Merges With BrandStar

With acquisition of multimedia platform for Latina/Afro-LatinX audience, BrandStar will expand its production and marketing services to reach the growing US Hispanic Market BELatina, a leading Latina digital platform and an expanded social footprint for the English-dominant, ambicultural Latina, has merged with BrandStar, a solutions-driven content machine, offering a broad range of services, among them strategic marketing, advertising, digital strategies, sales, and production. Marketing Technology News: B2B…

Tripadvisor Launches Live Sentiment Dashboard to Support Global Tourism Recovery

- Sentiment analysis tool, powered by Tourism Sentiment Index, to enhance Tripadvisor's suite of data intelligence offerings - Real-time intelligence solution for destination marketing organizations to better understand the ongoing impact of the pandemic and to help with the timings of recovery activities Tripadvisor®, the world's largest travel guidance platform, announced the arrival of a live data intelligence dashboard available to destination marketing organizations (DMOs), powered by Tourism Sentiment Index. This…

86% of Traditional Marketers Are Failing to Align Their Marketing With Business Goals

Industry report from Bright reveals fate of the modern marketer Bright a leading strategic marketing consultancy announced findings of its market research survey into the future of B2B marketing. Nearly 100 UK-based senior business and marketing leaders in tech and business services responded, including CEO’s, CMO’s and other senior leadership positions, detailing their priorities for 2020 and the effectiveness of their current ways of working. The report clearly finds that the future of B2B marketing is agile. Businesses…

Vitech Appoints Todd Eyler as VP of Strategic Marketing and Industry Relations

Vitech, a leading provider of cloud-based administration solutions, announced today that Todd Eyler has joined Vitech as Vice President of Strategic Marketing and Industry Relations. Todd will be responsible for Vitech's strategic marketing efforts including analyst relations, industry communications, market trend and needs identification, competitive analysis, and thought leadership. Todd comes to Vitech having held leadership positions at software companies, industry analysts and systems integrators. His work at…

memBrain Appointed As Digital Brand Licensing Partner For Church & Dwight

Agreement reflects consumer goods manufacturer's commitment to bring digitally-driven brand extensions to innovative markets memBrain LLC, a leading global strategic marketing company headquartered in Los Angeles, California, has been appointed by Church & Dwight Co., Inc. as its brand licensing partner for new digital physical product categories, services, informational products, and other unique brand extensions, positioning the company for growth in innovative new markets and distribution channels. Church &…