Strategy

OranAI, a next-generation AI marketing company, announced the completion of a new multi-million-dollar angel financing round. The investment will accelerate OranAI’s expansion and strengthen its AI Marketing Agent, PhotoG, which enables…
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As anyone in Cannes last month will know, the buzz around AI has recently taken on a new dimension. Where Generative AI was previously the main subset under discussion, Agentic AI is increasingly entering the conversation. And it is this…
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Frans Vermeulen, President at Swivel shares proven tips and best practices to enable modern advertisers to optimize their ad ops processes in this MarTechSeries interview: ___________ Hi Frans, tell us about some of Swivel's latest…
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In the dynamic world of marketing, push and pull strategies play a pivotal role. A push strategy involves promoting products directly to customers, driving them towards the brand. On the other hand, a pull strategy aims to create a…
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Customers are at a point where they’d rather take care of their issues themselves - over 67% of customers prefer using a form of self-service rather than talking to a customer service representative. This is likely a result of years and…
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Four in ten execs don’t trust their data to generate accurate AI outputs A new survey of C-suite executives and AI leaders shows while enterprise decision-makers trust the potential of AI, many lack confidence…
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It's becoming more crucial for B2B marketers to deploy AI powered martech to drive various customer experiences and buying journeys today. James Riess, SVP, General Manager Loyalty & Messaging at Merkle Inc. weighs in with a few…
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Did you know that businesses that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost? This interesting statistic underscores the growing importance of lead generation and marketing automation. As the digital…
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Technology industry veteran brings go-to-market, operations, and strategy expertise to drive scale and growth MessageGears, the only customer engagement platform purpose-built for enterprise brands, announced the addition of Nathan…
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Doceree, the leading global healthcare marketing platform building unprecedented programmatic solutions for HCP marketing with proprietary data tools, appoints Deepak Kandaswamy as Senior Vice President, Corporate Development and Strategy.…
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Bridgeline Digital, Inc., a provider of marketing software, and CSS Commerce are partnering to introduce HawkSearch’s AI-powered SmartSearch with advanced eCommerce consulting expertise to hundreds BigCommerce and Magento customers such as…
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Fyllo | Semasio, the leading provider of next-gen contextual targeting solutions powered by advanced semantic technology, announced that newly appointed CEO, Jeff Ragovin, has chosen Ying Miao to serve as Chief Financial Officer (CFO) and…
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T-Mobile and Dialpad continue to bring together the power of T-Mobile's 5G network and Dialpad's cutting-edge AI-enabled solutions. Dialpad, Inc., the leading Ai-Powered Customer Intelligence Platform, in partnership with T-Mobile…
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dotCMS, a leading hybrid-headless content management system, announced today that Preston So has joined the company as Vice President of Product. dotCMS, a leading hybrid-headless content management system, announced today that Preston So…
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**The primary author of this staff article is Sakshi John  ___________ Knowing the Fundamentals of Voice Search is a vital component of voice search optimization. With the use of voice search technology, users may do searches…
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With an equal playing field, all B2B companies can employ digital marketing to connect with new clients via social media and search engines. However, not every company has the same assets or knowledge to implement a digital marketing…
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Technology marketing veteran brings more than 20 years’ experience in high-growth marketing LastPass, a leader in password and identity management solutions, announced that Esther Flammer has been named Chief…
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Sejal Amin, Chief Technology Officer at Shutterstock chats about Shutterstock's latest creative AI features and how the growing demand for personalization is fueling the need for AI-powered customization: ______________ Welcome to this…
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Leading Adtech company bolsters leadership bench with digital media and advertising veteran Seedtag, the leading global contextual advertising company, announced today the appointment of Chad Schulte as Senior Vice President, U.S. Agency…
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*The primary author of this article is our staff author, Sakshi John In the past, marketers were considered to be right-brain members in an organization where they just had to be creative and come up with original and unique ideas so the…
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