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Strategy

Microsoft Accelerates Industry Cloud Strategy for Healthcare With the Acquisition of Nuance

Acquisition will combine solutions and expertise to deliver new cloud and AI capabilities across healthcare and other industries Microsoft Corp, and Nuance Communications, Inc., today announced they have entered into a definitive agreement under which Microsoft will acquire Nuance for $56.00 per share, implying a 23% premium to the closing price of Nuance on Friday, April 9, in an all-cash transaction valued at $19.7 billion, inclusive of Nuance's net debt. Nuance is a trusted cloud and AI software leader representing…

Bond Named a Leader in Loyalty Solutions by Independent Research Firm; Earns Highest Scores Possible in Criteria Including AI, User…

The report states that “Bond’s loyalty platform, Synapze™, has strong campaign design capabilities and a UI with intuitive workflows…”  Bond, a leading global customer experience and loyalty management firm, today announced it has been recognized as a Leader in The Forrester Wave™: Loyalty Solutions, Q2 2021. In the report, Forrester identifies the most significant providers in the category. Bond received the highest scores possible across 11 criteria, including artificial intelligence, user experience, data management…

MarTech Interview with Steven Kellam, SVP Marketing and Alliances at 360insights

Steven Kellam, SVP Marketing and Alliances at 360insights shares a few insights and tips to help scale channel partner management while diving into the projected growth of data and analytics in marketing and sales, in this quick QnA: _____ Hi Steven, welcome to this chat! Tell us about your journey through the years…we’d love to hear more about 360 Insights…  360’s story began over 12 years ago in recognition of the need for brands to better manage their incentive programs, provide a better user experience, protect…

Pathwire Survey Finds Nearly Half of Email Senders Changed Their Strategy During the Pandemic

Email senders increased volume and adjusted strategy within the last year to communicate more authentically and better align with shifting customer values Pathwire, the leading provider of powerful email APIs and intuitive email marketing solutions, today released a new study titled “How The COVID-19 Pandemic Has Changed Emailing” that examines the changes in email sender habits during the global pandemic. The study finds most email senders are communicating more frequently and have responded to consumers’…

Leveraging the Four Voices of your Measurement Strategy

Is your team on track to be successful?  If your boss, board or team member asked you this question, how would you respond? Would you be able to provide an immediate and confident answer backed by data?  If you find it difficult to quickly answer this question clearly, concisely and confidently, you’re not alone.  Most organizations have no system in place to measure how well their teams are doing, or the systems they do have are poor and incomplete.  You can’t manage effectively if you don’t know what to measure, and…

Amazon Advertising Demand Side Platform DSP UK Based Business Clear Ads Launches Podcast

The Amazon advertising demand-side platform DSP business, Clear Ads, is bringing its expertise to its podcast show "Highway to Sell." With new episodes every two weeks, the show is focused on helping sellers and e-commerce businesses navigate Amazon advertising. Clear Ads, the UK's pre-eminent Amazon advertising demand side platform (DSP) business, has recently announced the launch of its podcast, "Highway to Sell." The show has already covered topics of interest, including recommending a strategy for bidding and keyword…

Reputation Deepens Executive Bench And Appoints Shannon Hernández as General Counsel And Corporate Secretary

Reputation, the global leader in reputation experience management, has named Shannon Hernández as the company’s general counsel and corporate secretary. In this role, Hernández will draw on her extensive experience leading in-house teams and serving as a strategic advisor to global software and SaaS companies to oversee all legal areas for Reputation, including strategy, commercial, IP and privacy during a period of rapid growth. Marketing Technology News: Alation Launches New Company Initiatives To Further Support Women In…

Dawn Adds Sports Marketing Expertise With Playmaker, Bleacher Report’s Creative Agency

Playmaker Brings Authentic Sports Proficiency to The Modern Marketing Portfolio Dawn is adding Bleacher Report's in-house creative agency Playmaker to its portfolio of specialist agencies. The addition of Playmaker expands Dawn's best-in-class marketing services portfolio with a leading voice and expertise in sports marketing, strategy, and content creation. For Playmaker, this partnership will broaden its exposure to a powerful collection of leading brands across endemic and non-endemic brand categories. Bleacher…

Combatting Ad Fraud Requires Smart People, Not Just Smart Tech

Ad fraud is a plague on the industry, with some estimating that as much as 30% of advertising goes unseen by consumers or roughly 21,000 trillion ads. This year alone, fraudulent advertising is expected to cost businesses $23 billion, money that’s essentially wasted on bots and fraudsters. Unfortunately, fraud has become such a pervasive problem that many marketers just chalk it up to the cost of doing business. They even plan for it in their budgets, opting to take the lower-cost buy, knowing that nearly 20% of it could be…

Perfecting Your Amazon Prime Day Strategy from Start to Finish

One of the most anticipated retail events of the year is almost here: Amazon Prime Day. On July 15 and 16, millions of consumers will browse the site, scouring for the best deals. But they’re not the only ones who mark the days in their calendar each year. Brands and retailers increasingly compete for the attention of the record-breaking number of consumers that shop during Prime Day. If you’re a seller, the deal event presents opportunities to increase brand awareness and drive sales, and you can’t afford to have your…