Streaming Services

Founded way back in 1997, Netflix is clearly the veteran and arguably the most popular online streaming service. Now, after two decades, there are plenty of online streaming services competing against the streaming giant. One of those services is Amazon Prime Video. However, Amazon’s Prime Video is more than just a streaming service. Let’s see what are the differences between the two online streaming service providers. Video Format Netflix’s subscription model offers three format viewing experience. It offers Basic (480p),…

With the streaming services settling in happily, it is now the gaming industry’s turn to gain a respectable space among cloud consumers. A range of online service providers and telecom firms are announcing their intentions to start their own services on the cloud gaming platform. These businesses, who have significant benefits in transforming the video game room, have a huge influence on the cloud gaming industry. In similar news, Ubitus, a cloud gaming technology leader has announced its latest Android Cloud gaming…

Magnite, the world’s largest independent omnichannel sell-side advertising platform, today announced its expanded relationship with Discovery in support of its leading real life entertainment streaming service, dplay platform, to maximise programmatic advertising capabilities. Magnite’s platform provides Discovery with control and efficiency for ad podding, inventory hierarchy, targeting, and real-time reporting. Magnite will also develop custom solutions to support Discovery’s unique product range and roadmap, as well as…

CSG and Bell, Canada’s largest communications company providing advanced wireless, Internet, TV and business services,  announced a seven-year extension to their long-standing partnership. CSG will continue to support residential customer service and billing for Bell’s Fibe and Alt TV services. Marketing Technology News: Sage X3 V2020 R2 Released in India to Enable Indian Pharma Companies “Bell is a leader in the rapidly evolving communications market,” said Darla Thompson, vice president, strategic business, CSG. “As…

https://www.youtube.com/watch?v=b_1vPUnWYvY The Pandemic-induced lockdown has unleashed an unprecedented level of obsession with streaming experiences. Video platforms are trying new formats to keep viewers engaged. With TV and on-demand video content charting new heights in consumption and screen-time compared to other native advertising formats, it's time the industry gathers brute momentum behind streaming experiences once the pandemic eases (or the effects of this pandemic vanishes). Paket.tv is already a step…

Music Streaming on the TV on the Rise Customers Can Say “Spotify” into the Xfinity Voice Remote to Instantly Access Spotify Free and Spotify Premium with 50 Million Music Tracks and a Wide Range of Podcasts Comcast today announced that Spotify is now available to stream on Xfinity, giving millions of customers the ability to listen to the audio streaming service’s 50 million music tracks and a wide range of podcasts directly on the TV, from the comfort of their home. Starting today, Xfinity Flex customers can say “Spotify”…

OTT consumer research firm finds churn rate for OTT services was 41% in Q1 2020 New research from Parks Associates‘ OTT video research, from a survey of 10,000 US broadband households fielded in March 2020, finds that 76% of US broadband households subscribed to an OTT video service in Q1 2020, while the churn rate for streaming services was 41%. Sixty-two percent of US broadband households subscribed to a traditional pay-TV service. “The entertainment industry, like all industries, faces an unprecedented situation…

With 2020 Poised to Be a Breakout Year for Streaming, Report Analyzes How New and Existing Can Be Successful in Evolving Market Conditions Apptopia, a market leader in mobile app intelligence, and Braze, a comprehensive customer engagement platform, today announced key findings from a joint report titled "2020: The Year of Streaming," analyzing the state of the streaming industry, as streaming is poised for a breakout year in 2020. Disney+ demonstrated that new streaming services can enter a crowded market and be…

It’s no secret that Netflix has fundamentally altered the landscape of TV and film over the last decade. The platform has around 150 million global subscribers, with a name so household it has become a commonly used verb - “Netflix and chill” - a la Google and Uber. Riding the wave of demand for on-demand content - streaming video consumption is up 72% year-over-year - Netflix isn’t going away any time soon. And there’s no doubt that the company reached the size it is by setting itself apart from its competitors in…