Streaming Services

Global media and entertainment technology company Backlight, will be sponsoring and participating in the StreamTV Show that is set to take place June 12-14 in Denver, Colorado. The annual conference brings together aggregators and…
Read More...

Effectv’s analysis shows some marketers reduce advertising during the summer, despite the strong, continued consumption across all seasons. Effectv released the results of new research examining summer television viewership and…
Read More...

New research from Omdia has found that 90% of sports fans watch American football and 71% engage with the NFL (versus collegiate football only). The latest outlook comes from Omdia's Sports Convenience Package, which provides consumer…
Read More...

The plethora of streaming content makes it difficult for viewers to choose material that interests them. Personalized recommendations neatly solve this problem. The emergence of streaming services has completely changed the entertainment…
Read More...

Courtney Jeffries, CEO at Virtual Tables discusses the evolution and benefits of fan engagement platforms in this short chat with MarTechSeries: __________ Welcome to this MarTech Series chat, Courtney, tell us about yourself and more…
Read More...

Once you have created an app or platform, you realize how much work goes into it. Building an app is not something that can be done quickly because it needs proper brainstorming, creativity, content, technical frameworks and a lot more. It…
Read More...

OTT Video Market Tracker highlights the role of TV as smart home control hub New Parks Associates research released during CES® shows 63% of US internet households own a smart TV, up from 38% in 2015. The OTT Video Market Tracker,…
Read More...

Serving One Third of Connected Households, NCTC will Offer Members, MyBundle.TV's Streaming TV Platform In Landmark Agreement MyBundle.TV, the premier online platform connecting consumers, streaming services, and broadband providers with…
Read More...

Co-Founded by Falon Fatemi & Mark Cuban, Fireside Taps WWE & NBC Sports Veteran Kevin Endsley to Lead Sports Expansion Fireside, the first interactive Web3 streaming platform, announces expansion into sports and esports. Co-Founded…
Read More...

42% of the most bingeable streaming programs of 2021 were directly influenced by Hispanics Inclusion of Hispanic talent in front and behind the camera in streaming programs has a direct correlation on the bingeability and cultural…
Read More...

Kaltura’s ‘Go With The Stream’ survey also revealed a substantial gap in the functionalities streaming services and consumers consider essential. Kaltura , the Video Experience Cloud, released a new report titled “Go With The Stream”, a…
Read More...

Vionlabs opens up video-audio Fingerprint+ Taxonomy for streaming providers, provides access to the world's largest gene database content library Vionlabs—the only AI video-audio platform with the world's largest content database to offer…
Read More...

Disctopia Partnerships is an affiliate program to support indie artists, podcasters, and other creatives. Disctopia, one of the most popular podcasts hosting and streaming services for independent creators, announced that it is starting…
Read More...

Streaming services need to rethink their monetization models. Customer openness to advertisements for a lower price could be the answer. The pandemic has had a lasting effect on streaming behavior and signs of subscription fatigue are…
Read More...

One in five (20%) would leave or cancel their subscription if streaming services clamped down on sharing account logins 36% said restricting account sharing would cause them to jump ship to another streaming service that did…
Read More...

Research affirms consumers find CTV ads more relevant as DeepIntent enhances unique audience targeting and campaign optimization capabilities with viewership data from 30+ million LG smart TVs DeepIntent, the leading healthcare advertising…
Read More...

Should CTV be on the radar of every digital advertiser? Laurel Rossi, CMO at Infillion weighs in: ________ Welcome to this MarTech Series chat Laurel, tell us about your marketing journey so far and what excites you today about…
Read More...

Marketers who hoped that their jobs would go back to “normal” as the pandemic subsides are discovering that a whole new normal is emerging, and the rules of the road aren’t quite settled. As per usual, the consumer is largely the driving…
Read More...

2nd Annual Study Provides Proprietary Learnings On How To Build Platform Loyalty Including Genre Focus And Beyond-the-Screen Experiences Fandom, the world’s largest fan platform, today unveils the findings from its second annual State of…
Read More...

AI Studios streamlines video creation with Virtual Humans and script-to-video content generation DeepBrain AI, an innovator of the first commercialized, AI Human an AI-generated Virtual Human, announces the North American release of the AI…
Read More...