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Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By. Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. Hootsuite Completes A Decade Of Continuous Innovation and Customer Success Fast Fact: 3 Billion People Regularly Use Some Form of Social Media. Hootsuite Plays a Big Role in Social Media Management for B2B and B2C Marketing Teams, and Influencers Accenture…

Bombora Expands Its Platform and Includes Historical Data to Provide Further Insights on B2B Buyers

The Company’s Flagship Product Surge Will Now Extend Its Data Insights to Provide Historical Data of Up to 18 Months Bombora’s platform provides the B2B Marketing Community with rich insights about buyers that are willing to buy business products. The company derives this data by keenly extracting content absorption of business personnel, for example, White Papers that they download or their footprints on the company website. Bombora announced on Monday about the launch of ‘The Historical Buyer Journey Analysis Tool.’ It…