System1

System1, Inc., an omnichannel customer acquisition marketing platform, announced that it has been named Microsoft Advertising’s 2023 Global Supply Partner of the Year. “Our deeply collaborative partnership with Microsoft allows us to…
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System1, a leader in advertising effectiveness, introduced Test Your Ad Audio, a new offering as part of its Test Your Ad platform. Advertisers can now predict the short- and long-term commercial impact of audio ads running on radio and…
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System1’s RAMP customer acquisition platform to play a pivotal role in growing CouponFollow’s coupon code search engine System1, a leading omnichannel customer acquisition platform, today announced that it has acquired…
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System1, Inc., an omnichannel customer acquisition marketing platform, announced today that it has been named Microsoft Advertising’s 2021 Supply Partner of the Year Americas. Marketing Technology News: MarTech Interview with Wendell…
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Combined Company to Trade on NYSE Under Ticker SST Commencing January 28, 2022 System1 (together with Protected.net Group, “System1” or the “Company”), an omnichannel customer acquisition marketing platform, and Trebia Acquisition Corp.…
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System1, an omnichannel customer acquisition platform, announced that its MapQuest Business-to-Business (B2B) service has been selected to provide mapping/navigation and geolocation services for leading health information company, Epic.…
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 System1 (together with Protected.net Group, “System1” or the “Company”), an omnichannel customer acquisition marketing platform, today announced certain amendments to its previously announced business combination (the “Business…
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System1 Earns Placements on Built In’s Los Angeles and Seattle Lists System1, an omnichannel customer acquisition platform, has been honored in its 2022 Best Places To Work Awards. System1 earned a place in several categories in both Los…
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System1, an omnichannel customer acquisition platform, and Trebia Acquisition Corp. , a special purpose acquisition company (“SPAC”) formed by entities affiliated with William P. Foley, II and Frank R. Martire, Jr., today announced the…
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Growing an execution from germination to 4.6-Star creative execution The world’s largest professional community, LinkedIn, is celebrating the success of its seven week-long integrated TV-led ad campaign ‘Plant’. The ad charts Vik’s hunt…
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System1, a leading omnichannel customer acquisition platform, and Trebia Acquisition Corp., a special purpose acquisition company (“SPAC”) formed by entities affiliated with William P. Foley, II and Frank R. Martire, Jr., announced a…
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AR campaigns have a greater impact on consumer engagement than other advertising methods, according to quantitative and qualitative research from the How Connected Packaging Works report.  The research also found that the…
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New insight from System1 shows what is resonating in a COVID-19 world and why Over the weeks of lockdown TV viewers have seen an increasing volume of COVID-19 related ads. With 79% of the UK population watching TV, brands have…
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Global effectiveness agency System1, in partnership with ITV, released FeelMore50 - the UK’s most effective TV and online video ads of 2019. It announced the John Lewis & Waitrose Christmas ad as the best of the year for long-term…
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In my previous article, I explored how emotions play a big part in Not-For-Profit ads, showing how happy and positive emotions boost long term effectiveness; while sadness only results in short term growth. This time I’d like to consider…
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Although the aim is to support a good cause, ad effectiveness is not a given. Not For Profit campaigns, in fact, seem to struggle with long term growth. Through the System1 benchmarking tool we found that NFP ads in the UK and US usually…
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New research by Orlando Wood of System1, published in the new book Lemon (by the IPA), argues that the 21st century has seen a shift in society towards culture that appeals to audiences’ left brain – and shows how this shift has affected…
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Critics of “brand purpose” – the idea that brands need to improve the world or society as well as just make money – tend to dismiss the notion as an ineffective fad. You’ll hear brand purpose called virtue signaling, or people making claims…
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Research from System1 has found the use of Fluent Devices (fictitious characters, human or creatures, created by a brand and used as the primary vehicle for creative across more than one ad) increases advertising effectiveness, although…
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Effectiveness prediction agency System1 has teamed up with a veteran UK comics artist to showcase its recent work on classic advertising characters as a unique cartoon strip. Lew Stringer, who has drawn strips for the Beano, Viz and…
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