Browsing Tag

Tableau

Improvado.io Secures $3 Million Seed Round from Martech Brands

Improvado.io Is Aiming to Help Marketers Aggregate, Analyze and Report Cross-Channel Marketing Data Improvado.io, an early stage MarTech company that is working to simplify the way marketers and ad agencies interact with data, today announced it has closed a $3 million Seed round of funding. Early investors include executives from some of the most recognizable brands in the marketing world including Liveramp, Google, Oracle, Adroll, Pubmatic, Mediamath and many more. 15 of the biggest names in marketing invest heavily in…

United Nations Establishes Tableau as Visual Analytics Standard, Streamlines Global Adoption of Platform

United Nation and Tableau's Partnership to Enable Timely Access to Easily Understood Information in a Crisis Situation The United Nations and Tableau Software have announced an unprecedented agreement that provides access to Tableaworld-class visual analytics to professionals working in 193 Member States across the United Nations system. United Nations Secretary-General António Guterres, speaking at the launch of the Centre for Humanitarian Data in The Hague in December 2017, highlighted the growing importance placed…

TechBytes with Jordan Cardonick, Director, Analytics and Decision Support, Merkle

Jordan Cardonick Director, Analytics and Decision Support, Merkle Marketers have to stay focused on personalization, segmentation, optimization, and automation at various stages of the customer lifecycle. It all starts with the 'truth' in data and then measuring it over time. To dig deeper into how Merkle tackles data performance, and the use of AI/ML in data modeling/data mining, we spoke to their Director of Analytics and Decision Support, Jordan Cardonick.Tell us about your role at Merkle and the team/technology you…