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Target

Target to Power Toys”R”Us Shopping Experience

Target's Toy Inventory, Digital Capabilities and Fulfillment Options Will Service New Toys"R"Us Store and Online Experiences Target Corporation and Tru Kids Brands ("Tru Kids"), the proud parent of the Toys"R"Us brand, announced that Target's toy assortment, digital capabilities and fulfillment services will support the new online and in-store Toys"R"Us shopping experiences in the United States. Relaunching today, ToysRUs.com features content-rich videos and articles on the latest trends and hottest toy brands,…

Adobe Target and Adobe Sensei Add New Dimensions to Personalization in Omnichannel Marketing

Adobe Confirms That 83% of Consumers Complain About Receiving Irrelevant Commercials. As a Result, Brands Are Missing out on Achieving and Sustaining Customer Loyalty Adobe has announced that it has added enhanced capabilities to the Target platform for marketers to deliver hyper-personalization. Previously, Target’s customers have seen success with the platform in delivering great experiences to their target audience. 2019 saw Target being responsible to generate $165 billion in revenue—a 29% increase from 2017.…

YouTube Climbs to the Top, Ranking Most Intimate Brand among Millennials, According to MBLM’s Brand Intimacy 2019 Study

Apple and Netflix Place Second and Third with this Generation YouTube ranked the most intimate brand among millennials for the first time, climbing up from third last year, according to MBLM's Brand Intimacy 2019 Study, which is the largest study of brands based on emotions. Brand Intimacy is defined as a new paradigm that leverages and strengthens the emotional bonds between a person and a brand. "YouTube ranked 10th with millennials just two short years ago and has steadily made its way to the top," stated Mario…

1.5 Million Affected by Hackers Targeting Singapore’s Health Data

Singapore’s Worst Cyber-Attack Has Left a Quarter of the Population Confounded Businesses today are completely awash with data in various indefinite amounts. Storing, cleaning and combining data in a secure unified format is necessary for consistent functioning with no lapses. Unfortunately, the same cannot be said in this scenario. Local media in Singapore say that cyber hackers broke into their country’s government-owned health database in a “deliberate, targeted and well-planned” attack. The victim and the target is…

Amazon Era: When People Shop Online, They’re Most Likely to Start on Amazon

State of the Amazon Era Data Report: Amazon Owns Over 80 Percent Market Share Across Product Categories Amazon is the most competitive battleground for brands to showcase their legitimacy and increase customer reach. The leading ecommerce platform continues to eat into market share and offer the highest product label conversions. To stay on top of the Amazon Era, marketing teams must know the pulse of present ecommerce trends. To help marketing teams and brands understand the marketing on Amazon, Jumpshot recently…

Donuts Launches BL.INK: Unprecedented Branded Short Link Solution

Embraced by Leading Brands and Digital Marketing Thought Leaders Donuts Inc., the global leader in high-quality, new top-level Internet domains, announced general availability of BL.INK - an exciting new short link solution that uniquely leverages the power of real words - including Donuts' leading portfolio of 240 new top-level domains - for creating branded and custom short links. BL.INK is the evolution of BudURL, a best-in-class link management platform that serves top-tier digital marketers in leading companies…