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Tech Stack

Simplaex Introduces Rivr To Bridge The Programmatic Gap Between Advertisers And Publishers

Rivr Is An AI-solution Purpose-built To Reduce The Complexity Of The Programmatic Ecosystem  Simplaex, announced the beta-launch of Rivr, its new AI-powered Audience Yield Manager that enables SSPs and publishers to advance to an audience-based performance model, delivering exponential value to advertisers. The announcement was made at the AdMonsters 2018 Ops Conference in New York. Today, programmatic advertising has passed the tipping point, and has become a highly complex and non-transparent landscape. The…

Buy Versus Build: What Should You Really Do with Tech Stack?

Should I build or buy? That is the common question we hear, at TangoCode, from clients and prospects alike in the digital marketing space. It is also subject to surveys, countless articles, blogs and even panels such as the one I recently witness in LSA18. I went to the LSA18 event on April 30th, where Greg Sterling curated high-quality content and speakers for a well-attended event. In particular, I was listening to a panel where panelists had this open question: “What’s Wrong with ____ and How to Fix It.” Lisa…

Mobile CX Trends: Time for Marketers to Press for More Control

To Deliver Hyper-Personalized Experiences At Scale, Mobile Is The Go-To Space For Marketers. Customer Experience (CX) is the top priority for brand marketers in the digital age. While IoT, social, video, omnichannel messaging, automation, and data continue to showcase their importance in a modern CMO’s stack, CX could be the differentiator to add that sophisticated touch to omnichannel marketing campaigns. To deliver hyper-personalized experiences at scale, mobile is the go-to space for marketers. Mobile offers the…

Six Ways CMOs Can Keep Pace with Technology Innovation

Marketers have been leveraging technology for years. But the growing number of adtech and martech solutions available to CMOs has created new demands on budgets, staffing, training, and time. Weighing which new innovations to add to existing marketing technology stacks means identifying those that will drive the best results for the business. To navigate the ever-evolving and expanding technology ecosystem, CMOs should harness these six principles: Understand The Differences between Adtech And Martech While adtech and…