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Verizon Media Brings Native Marketplace, Premium Inventory into Expanded DSP

Advertisers gain access to all formats and buy types through a single offering  Verizon Media announced the launch of its expanded DSP, bringing programmatic, premium and now its full native marketplace inventory, formats, targeting and measurement together in a single platform. The DSP gives advertisers a unified solution to control every aspect of their buys - from planning, buying and management, to insights and optimization - across all formats and exclusive inventory opportunities. Today, we live in an omnichannel…

Palm Beach Attorney Laura Anthony Explains Why 2020 May Be the Year of the Unicorn IPO

More than a few unprofitable companies completed IPOs in 2019. The in-the-red frenzy fizzled out by the fall and some underwater issuers postponed or entirely scrapped their plans to go public. The topic has been beaten to death by financial wizards and industry analysts. Every conceivable opinion, outrage and examination has been chronicled and published. Now is the time to live and learn, then move forward. For every action there is an opposite reaction, so the outlook for 2020 is looking quite different. The…

3Q Digital Named to Ad Age Best Places to Work 2020

Award Builds on Chicago-Based Digital Marketing Agency’s Transformative 2019 3Q Digital, one of the world’s largest independent digital marketing agencies, ranked No. 3 in the large-company category on Ad Age’s Best Places to Work 2020 list, released Monday. The honor, derived from an analysis of anonymous employee surveys, follows a year filled with significant milestones for the agency, including a large growth investment from PSP and Erie St. Capital; recognition on the Forrester Performance Marketing Agencies Q3 2019…

Verizon Media and Rakuten Join Forces to Reward Consumers with Exclusive Cash Back Rates for Yahoo Shopping and Yahoo Mail

Verizon Media and Rakuten kicked off the holiday season with the introduction of cash back rewards for Yahoo users across Yahoo Shopping and Yahoo Mail. Beginning Wednesday, November 27, visitors to Yahoo Shopping were able to start earning cash back rewards powered by Rakuten on purchases from more than 50 premier online retailers, with exclusive cash back rates on select merchants throughout the year. Yahoo Shopping is a new commerce experience that features everything consumers have come to love, including price…