The Harris Poll

TransUnion and Harris Poll survey finds more active viewing, more relevant ads and shorter ad breaks may boost consumers’ commercial attention According to a new survey conducted by The Harris Poll on behalf of TransUnion, more consumers…
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67% of Gen Z & Millennials Recall OOH Ads Reposted on Social Media Out of Home (OOH) advertising, in combination with social media, is a powerful vehicle for reaching younger generations, according to a new consumer survey. More than…
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Two-Thirds Still Plan to Travel for the Holidays & Nearly Half Expect to Journey the Same Distance or Further Than Last Year While Holiday Shopping Preferences Have Altered, New Brands Have Opportunity to Get in the Mix The…
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OpenX released a new study with leading market research company The Harris Poll examining the variety of ways that both consumer behavior and marketing tactics have changed in 2020. From an economic perspective, the report paints a…
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Desire to engage with tech companies is high despite concerns that they are not transparent in how they use consumer data Ondot Systems, the digital card services platform for credit and debit issuers, recently commissioned a survey by The…
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Collections by Glassdoor Enables Job Seekers to Manage and Organize Their Job Search From Start to Finish; Company Compare by Glassdoor Offers Job Seekers A Side-By-Side Comparison of Two Companies Across Fourteen Workplace Attributes and…
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Millennial Shopping Surge to Help Spur Five Percent Total Increase in Holiday Spend OpenX released its annual holiday report in conjunction with The Harris Poll that examines trends in consumer shopping, media consumption, effectiveness…
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Study Sheds Light into the Rise of OTT and the Possibility for New Revenue Models for Leading Providers Apple, Netflix, Hulu and Amazon OpenX announced the findings of a nationwide survey conducted by The Harris Poll, showing a massive…
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Research Reveals Major Gaps in Engaging Customers in a Relevant, Timely, and Consistent Fashion Across All Interaction Touchpoints RedPoint Global, a top provider of customer data platform and customer engagement technologies,…
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62% of Millennials Would Likely Recommend a Brand That Has an Exceptional Social Media Presence, Even If They Were Not Initially Happy with Their Product or Service A new survey commissioned by TELUS International, a global customer…
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